• New 5% Discount Fridays on a basket of 100 key essential items at all FairPrice supermarkets and hypermarkets starting from 4 March 2022 till the end of the year
• Reducing and holding prices of hot low sugar / no sugar coffee and tea at Kopitiam and Foodfare at 90 cents for the year 
• Holding prices of breakfast sets and expansion of Rice Garden budget meal programme

SINGAPORE, 14 February 2022 – FairPrice Group today announced the launch of the “Stretch Your Dollar” programme to help consumers cope with the rising cost of living that has been exacerbated by the protracted COVID-19 situation. The last time this programme was implemented was amidst inflationary concerns and the economic downturn. “Stretch Your Dollar” is a holistic programme to moderate the cost of living that comprises special discounts, efforts to hold prices of essentials as well as tips to help consumers save more.

“FairPrice Group continues to do our best to moderate the cost of living by holding prices despite increased cost pressures on many fronts such as freight, commodity and packaging, energy, as well as disrupted supply chains. Regardless, we share our consumers’ concerns over the cost of living and how the COVID-19 situation has affected lives and livelihoods. We have developed this programme and introduced new initiatives at our supermarkets, foodcourts and coffeeshops that will help the community stretch their dollar further on essential needs,” said Mr Seah Kian Peng, Group CEO, FairPrice Group.

The ”Stretch Your Dollar” programme was first introduced in 2007 to 2008 during a financial crisis and was brought back from 2010 to 2011 as the economic downturn loomed. It comprised tips to help consumers stretch their dollar including special discount initiatives.

New 5% Discount Fridays at FairPrice

FairPrice now offers four initiatives to help seniors and low-income families stretch their dollars further when shopping Commencing on 4 March 2022, NTUC FairPrice (FairPrice) will introduce a 5 percent discount every Friday for a basket of over 100 key essential items across all supermarket and hypermarket formats for this year. The key essential items comprise daily household staples like rice, oil, eggs, milk, vegetables, meat, laundry and paper products. (Refer to appendix for list of items.)

This initiative complements the existing discount schemes already in place for Pioneer Generation (PG), Merdeka Generation (MG), Seniors Discount and CHAS Blue card holders between Monday to Thursday. This makes discounts available in the supermarkets every day across the weekdays. Savings from PG, MG, Seniors, CHAS Blue, and the Friday 5 percent discount is projected to exceed $12 million in 2022.

FairPrice will also be highlighting various existing discounts and rebates available to remind customers to leverage these for more savings. These include the “Shiok Savings” where two key items are on a 50 percent discount over four days every week, FairPrice housebrand items which are priced 10 to 15 percent cheaper than national brands, and members patronage rebates (declared at 4.5 percent last year), along with various other promotional schemes.

90 cents for reduced sugar or no sugar hot coffee and tea

FairPrice Group will be reducing and holding prices for hot Kopi-O Siew Dai/Kosong (coffee without milk and less/no sugar) and hot Teh-O Siew Dai/Kosong (tea without milk and less/no sugar) to 90 cents at more than 80 Kopitiam and NTUC Foodfare (Foodfare) outlets from today, for the rest of the year, despite cost pressures. This price is over 16 percent lower compared to the average market price of $1.08^[1]. Kopitiam card holders are able to enjoy a further 10% discount on the 90 cents at Kopitiam outlets. Kopitiam and Foodfare have also committed to hold prices for regular hot Kopi/Teh (coffee/tea), Kopi-O/Teh-O (coffee/tea without milk), and Kopi-C/Teh-C (coffee/tea with evaporated milk) throughout the year.

[1] Source: https://tablebuilder.singstat.gov.sg/table/TS/M212951

Holding prices of breakfast sets and expansion of Rice Garden programme

Kopitiam and Foodfare have also pledged to continue to hold prices of its signature breakfast set (Kaya toast, two eggs and Kopi/Teh) from as low as $1.80 for union members and $2.20/$2.50^[1] for non-members till the end of the year. Prices of similar breakfast sets in the market ranges from about $3.00 to $6.00.

[1] For members of the public, the signature breakfast set is priced at $2.20 at Foodfare and from $2.50 at Kopitiam, before 11am. Ala carte prices apply after 11am.

To facilitate more concessionary meals for the needy as well as seniors and union members, Kopitiam is expanding its Rice Garden Programme launched in 2015 to more locations. Rice Garden is the economy rice stall brand which provides a subsidised meal comprising one meat and two vegetable dishes to ComCare card holders at just $1.50/$1.80^[3]. The same meal is priced at $2/$2.50^[4] for PG, MG, senior citizens and NTUC union members. There are currently 19 Rice Garden stalls. Kopitiam targets to have 40 Rice Garden stalls by the end of the year.

[3] Priced at $1.50 and $1.80 at hawker centres and coffeeshops/food courts, respectively

[4] Priced at $2 and $2.50 at hawker centres and coffeeshops/food courts, respectively

New meal programmes to be launched in 2H 2022

In the second half of the year, FairPrice Group will also be launching a programme to provide free meals for the needy and a special budget meal initiative at its Kopitiam and Foodfare outlets. More details will be provided at a later date.

Mr Seah added, “As an organisation that offers both groceries to help families prepare meals and items for their household needs, as well as cooked food options, we are committed to our social mission to help moderate cost. We will continue to monitor the situation closely and explore ways to make lives better for all.”

[END]

Appendix – List of Participating Daily Essential Items (updated as of 20 April 2022)