The programme will pilot with 500 seniors from NTUC Health’s Active Ageing Centres and progressively scale to reach 10,000 seniors in the community by 2030.
SINGAPORE, 28 September 2026 – In an effort to ensure that seniors understand how to get the nutrition that they need to age well, FairPrice Foundation (FPF), the philanthropic arm of FairPrice Group (FPG), will pilot Singapore’s first gamified nutrition education programme for seniors – the Stay Strong programme.
The Stay Strong programme was developed with Tan Tock Seng Hospital (TTSH) as nutrition knowledge partner and translates clinical nutrition guidance into simple, practical daily habits tailored for seniors in the heartlands. With NTUC Health joining as programme partner, the Stay Strong programme will be piloted with 500 seniors across NTUC Health’s 27 Active Ageing Centres (AACs), combining TTSH’s clinical nutrition expertise with NTUC Health’s reach within the senior community. By 2030, FPF aims to avail the programme to 10,000 seniors across Singapore’s heartlands.
The launch follows FPF and TTSH’s partnership announced in November 20251 to address nutrition knowledge gaps among Singapore’s seniors by jointly developing a practical nutrition education curriculum. FPF’s 2025 Stay Strong study2 found that while 86 per cent of seniors surveyed believe they need to eat more nutritiously as they age, more than half could not correctly identify what makes up a Healthy Plate3. The same study also found that 67 per cent of seniors recognise the need for more protein as they age, yet one in two seniors are not meeting their recommended protein intake. At mealtimes, seniors also ranked taste as their top priority, while cost and nutrition were tied in fourth place, highlighting that nutrition considerations were often superseded by taste.
With the insights into senior attitudes towards healthy eating, TTSH’s nutrition and geriatric experts, the FPF team and seniors from NTUC Health’s AACs worked together to co-create the Stay Strong Programme.
The Programme will be delivered through two facilitated sessions at participating NTUC Health AACs. It will comprise:
- Storytelling: Familiar characters and daily food scenarios to help seniors understand nutrition concepts and how to apply them to their daily meals.
- Games and peer-to-peer learning: Games, quizzes and group discussions to help seniors practise simple “Add, Swap, Reduce” principles to put together more balanced meals.
- Food sampling: Food preparation activities curated to show seniors simple ways to improve the nutritional value of familiar meals, including how to increase protein and calcium intake.
- Practical take-home kits: Resources such as a Healthy ‘Da Bao’ Box and a 14-Day Stay Strong Challenge to help seniors to continue practising healthier eating habits at home.
Jean Khong, General Manager, FairPrice Foundation, said: “Seniors have told us that they want to eat well, but sometimes translating that desire into daily habits can be challenging. With programmes like Stay Strong, seniors can learn and experiment how to fill their meals with more protein and calcium in an economical way. Through FairPrice Foundation’s initiatives such as Protein Pledge and A Full Plate, we have been working hard to improve access to fresh, nutritious food for communities in need. With the Stay Strong Programme, we want to complement these efforts by helping seniors turn nutrition knowledge into simple, practical choices that fit naturally into their daily lives.”
Ng Puay Shi, Head and Principal Dietitian, Department of Nutrition and Dietetics, Tan Tock Seng Hospital, said: “As Singapore’s population ages, good nutrition will play an increasingly important role in helping seniors maintain strength, recover from illness and remain independent. Building healthy eating habits early can help seniors stay stronger and more resilient as they age. In healthcare, we see the impact poor nutrition can have on muscle loss, frailty, falls and recovery outcomes. Through the Stay Strong programme, together with FairPrice Foundation and NTUC Health, we are bringing practical evidence-based nutrition support into the community, helping seniors make healthier choices and stay well as they age.”
Dr Lily Yeo, Head of Active Ageing Centres, NTUC Health, said: “Active ageing in Singapore is evolving rapidly, with seniors taking a far more proactive stance towards maintaining their health and independence. As the operator of the largest Active Ageing Centre network in Singapore, we are seeing a steady surge in seniors seeking wellness support, reflecting a strong demand for preventive initiatives like Stay Strong. By leveraging our daily reach and community relationships, we seamlessly integrate practical nutrition guidance into everyday routines. This empowers seniors to live healthier and connected lives, ensuring these good habits truly stick.”
Built on a growing partnership with TTSH and NTUC Health
Stay Strong builds on the Memorandum of Understanding signed between FPF and TTSH in November 2025, under which the two organisations committed to co-develop a nutrition education curriculum for seniors to be rolled out across Singapore by end-2026. The programme pairs TTSH’s clinical nutrition expertise with NTUC Health’s community outreach network, bringing sessions directly into AACs where seniors already gather on a regular basis, and where the centre functions as a ‘second home’ for many.
Strengthening nutrition knowledge and nutrition access
By focusing on upstream nutrition education for seniors, the Stay Strong programme advances FPF’s broader mission to improve nutrition access and education across different stages of life. These efforts include initiatives such as Start Strong, Stay Strong, which introduces nutrition and sustainability education to preschoolers; A Full Plate, which raised more than S$3 million in 2024 and 2025 combined, for fresh groceries and hot meals; and the Protein Pledge, a commitment to provide S$1 million worth of fresh protein to vulnerable communities by 2030.
Seniors are a key beneficiary group across FPF’s programmes, particularly the Protein Pledge. As of September 2026, the programme serves nearly 14,000 seniors monthly, amounting to close to 80 per cent of the programme’s total beneficiaries. Among the charity and community partners serving seniors through the Protein Pledge are NTUC Health, Goodlife Makan, and Xin Yuan Community Care. Earlier this year, FPF also announced an expansion of the Protein Pledge, to include a pilot of fresh milk in addition to eggs, further strengthening nutrition access for underprivileged seniors across Singapore.
Together, these initiatives reflect FPF’s longer-term approach of pairing access to nutritious food with practical knowledge that can help Singaporeans make healthier everyday choices.
To find out more about the Stay Strong programme, visit https://www.fairpricegroup.com.sg/fairprice-foundation/stay-strong/.
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