With an appetite for excellence, we optimise the resources of all four social enterprises, leveraging their respective strengths to be Customer First, provide Better Value For All, and to ensure Everything Food Made Easy is achieved.
With an extensive network of over 570 touchpoints, FairPrice Group seeks to provide an integrated array of products and services. From groceries, ready-to-cook and ready-to-eat offerings, to on-premise meals, food take-aways, and a rewards programme, we’re making food personal for everyone.
Founded by the labour movement in 1973, NTUC FairPrice’s social mission is to moderate the cost of living in Singapore. From one supermarket, it has grown to become a leading retailer in Singapore serving more than half a million shoppers daily through a network of over 370 outlets. It comprises FairPrice supermarkets, FairPrice Finest, FairPrice Xtra, FairPrice Shop, Cheers convenience stores, FairPrice Xpress, and Unity pharmacy. Its e-commerce portal draws over 700,000 visitors monthly. NTUC FairPrice also owns a Fresh Food Distribution Centre and a centralised warehousing and distribution company.
Today, with its multiple retail formats serving the varied needs and interests of people from all walks of life, NTUC FairPrice has kept pace with the changing needs of its customers while remaining committed to its social mission and its aspiration to be Singapore’s leading world-class retailer with a heart.
With more than 100 multi-format touchpoints islandwide, Kopitiam has established itself as a market leader in the cooked food business. Each outlet is strategically located to provide our diners with the utmost convenience. Serving a wide array of delectable meals at affordable prices, our diners are definitely spoilt for choice. Savour quality food from Michelin recommended Shi Hui Yuan, Hawker Chan, Hjh Maimunah and many more. The first purpose-driven retail food hall in Singapore, Food Folks @ Lau Pa Sat, has been awarded the Food & Beverage Retailer of the Year at the Retail Asia Awards 2021.
NTUC Link Private Limited was created in 1998 to help Singaporeans stretch their dollar on everyday expenses through daily essential and lifestyle rewards. Link is one of Singapore’s most successful coalition rewards programmes. It reached 2.4 million members and comprises over 150 partners across 1,000 outlets. Members earn Linkpoints when they shop in-store or online, which can be redeemed for instant savings. Today, Link is a multi-channel customer engagement platform which delivers value to merchants and consumers through advanced data-driven marketing.
NTUC Foodfare has established itself as a major player in the Institutional Catering and Food Manufacturing businesses. The Institutional Catering Division serves more than 16 million meals a year to various commercial and governmental organisations such as hospitals, childcare centres and nursing homes. The Food Manufacturing Division comprises an 18,000sqft central kitchen that produces more than 1.5 million food products every year. Product lines include a wide range of halal-certified products, from ready-to-eat meals to customised food products for major F&B brands, and extensive bakery and hot kitchen products, such as pizzas, sandwiches, cakes and breads, as well as sauces and pastes.
As a social enterprise, our aim is to do well in order
Mr Vipul Chawla
Group Chief Executive Officer
Ms Elaine Heng
Deputy Group Chief Executive Officer and Chief Executive Officer
Ms Grace Chua
Chief Executive Officer
(Own Brands and Food Solutions Business)
Mr Chan Tee Seng
Chief Sustainability Officer
Mr Henry Chu
Chief Executive Officer
(Food Services Business)
Ms Zeng Qiao Jia
Chief Supply Chain Officer
Mr Tng Ah Yiam
Chief Procurement Officer
Mr Alvin Neo
Chief Customer and Marketing Officer
Ms Chia Chey Hui
Chief Financial Officer
Ms Theresa Soikkeli
Chief Human Resource Officer
Mr Dennis Seah
Chief Digital & Technology Officer
Mr Kenneth Tan
Chief Strategy and Transformation Officer