Making Every Good Count

Here’s our journey so far as we serve the community through food innovation:

With an appetite for excellence, we optimise the resources of all four social enterprises, leveraging their respective strengths to be Customer First, provide Better Value For All, and to ensure Everything Food Made Easy is achieved.

Delivering personalised and delightful experiences

With an extensive network of over 570 touchpoints, FairPrice Group seeks to provide an integrated array of products and services. From groceries, ready-to-cook and ready-to-eat offerings, to on-premise meals, food take-aways, and a rewards programme, we’re making food personal for everyone.

NTUC FairPrice

Founded by the labour movement in 1973, NTUC FairPrice’s social mission is to moderate the cost of living in Singapore. From one supermarket, it has grown to become a leading retailer in Singapore serving more than half a million shoppers daily through a network of over 370 outlets. It comprises FairPrice supermarkets, FairPrice Finest, FairPrice Xtra, FairPrice Shop, Cheers convenience stores, FairPrice Xpress, and Unity pharmacy. Its e-commerce portal draws over 700,000 visitors monthly. NTUC FairPrice also owns a Fresh Food Distribution Centre and a centralised warehousing and distribution company.

Today, with its multiple retail formats serving the varied needs and interests of people from all walks of life, NTUC FairPrice has kept pace with the changing needs of its customers while remaining committed to its social mission and its aspiration to be Singapore’s leading world-class retailer with a heart.

Kopitiam

Kopitiam

With more than 100 multi-format touchpoints islandwide, Kopitiam has established itself as a market leader in the cooked food business. Each outlet is strategically located to provide our diners with the utmost convenience. Serving a wide array of delectable meals at affordable prices, our diners are definitely spoilt for choice. Savour quality food from Michelin recommended Shi Hui Yuan, Hawker Chan, Hjh Maimunah and many more. The first purpose-driven retail food hall in Singapore, Food Folks @ Lau Pa Sat, has been awarded the Food & Beverage Retailer of the Year at the Retail Asia Awards 2021.

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NTUC Link

NTUC Link

NTUC Link Private Limited was created in 1998 to help Singaporeans stretch their dollar on everyday expenses through daily essential and lifestyle rewards. Plus! is one of Singapore’s most successful coalition loyalty programmes. It reaches over 2.3 million members and comprises over 150 partners across 1,000 outlets. Members earn LinkPoints when they shop in-store or online, which can be redeemed for instant savings. They also earn additional LinkPoints with their Plus! Visa credit/debit cards. Today, Plus! is a multi-channel customer engagement platform which delivers value to merchants and consumers through advanced data-driven marketing.

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NTUC Foodfare

NTUC Foodfare

NTUC Foodfare has established itself as a major player in the Institutional Catering and Food Manufacturing businesses. The Institutional Catering Division serves more than 16 million meals a year to various commercial and governmental organisations such as hospitals, childcare centres and nursing homes. The Food Manufacturing Division comprises an 18,000sqft central kitchen that produces more than 1.5 million food products every year. Product lines include a wide range of halal-certified products, from ready-to-eat meals to customised food products for major F&B brands, and extensive bakery and hot kitchen products, such as pizzas, sandwiches, cakes and breads, as well as sauces and pastes.

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As a social enterprise, our aim is to do well in order

to do more good.

Check out how we Do Good Check out how we Do Good

Corporate Team

Board of Directors

Principal Officers

Mr Seah Kian Peng

Group Chief Executive Officer
FairPrice Group

Ms Elaine Heng

Chief Executive Officer
(Retail Business)
FairPrice Group

Mr Raphael Zennou

Chief Executive Officer
(Digital Business)
FairPrice Group

Ms Grace Chua

Chief Executive Officer
(Own Brands and Food Solutions Business)
FairPrice Group

Mr Chan Tee Seng

Chief Executive Officer
(Food Services Business)
FairPrice Group

Mr Ngien Hoon Ping

Chief Executive Officer
(Supply Chain Business)
FairPrice Group

Mr Tng Ah Yiam

Chief Procurement Officer
FairPrice Group

Mr Alvin Neo

Chief Customer and Marketing Officer
FairPrice Group

Ms Chia Chey Hui

Chief Financial Officer
FairPrice Group

Ms Theresa Soikkeli

Chief Human Resource Officer
FairPrice Group

Mr Dennis Seah

Chief Digital & Technology Officer
FairPrice Group

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