Start Strong, Stay Strong

Empowering children to make healthier choices, for themselves and the planet

FairPrice Foundation Start Strong, Stay Strong

FairPrice Foundation is championing Start Strong, Stay Strong, Singapore's first preschool nutrition and sustainability education programme, developed in partnership with Terra SG and My First Skool by NTUC First Campus, and supported by nutrition knowledge partner, KK Women's and Children's Hospital.

The programme is designed to educate children and their families to make informed food choices that are better for their health, and for the planet.

Leveraging fun and gamified learning experiences, the curriculum brings nutrition and sustainability education to life!


 

Start Strong, Stay Strong (Preschool Edition)

FairPrice FoundationProgramme Objective

Early years are vital for forming lifelong healthy eating habits, yet many children struggle with understanding nutrition and sustainability.

Our preschool programme is designed to make learning fun and engaging, empower children to embrace healthy habits, and inspire positive changes at home and in their community.

The programme is currently being piloted at My First Skool campuses islandwide, and will be scaled to other preschools coming 2025.

FairPrice Foundation
Impact on the Individual

Equip children with a robust, foundational understanding of food and nutrition to lead strong and healthy lives.

FairPrice Foundation
Impact on the Family

Empower children to positively influence their household's eating habits.

FairPrice Foundation
Impact on the World

Enable children to understand how their daily choices can shape and impact the world around them.

FairPrice Foundation LeadershipProgramme Components

Healthy Plate Heroes
Healthy Plate Heroes: Eat Right, Grow Well

Children will embark on an exciting journey to discover vibrant food groups and essential nutrients, and learn how they can build a balanced diet to stay healthy and strong.

Take-Home Mission

Children are encouraged to explore their household's eating habits and dietary needs, to guide them in making informed nutrition choices for their family.

Take-Home Mission
Food Finder Adventure
Food Finder Adventure: Supermarket Spree

Children will take on the role of nutrition detectives in an exciting supermarket adventure, where they'll discover how to identify more nutritious and sustainable food options to meet various dietary needs. Kids will also learn how to:

  • Identify nutrition labels
  • Identify better-value food options
  • Reduce food waste with imperfect edibles

FairPrice FoundationRegistration of Interest

Excited to bring this enriching programme to your preschool or early education centre? Register your interest today!

Start Strong, Stay Strong FAQsFAQs

Start Strong, Stay Strong is championed by FairPrice Foundation, developed in partnership with Terra SG and My First Skool by NTUC First Campus, and supported by nutrition knowledge partner, KK Women's and Children's Hospital.

This programme is specifically tailored for preschool children, between 4 to 6 years old. It aims to engage young learners in a fun and educational way, laying the foundations for them to develop and sustain healthy eating habits throughout their lives.

For children above 6 years old, join the learning with our Start Strong Explorer's Quest at FairPrice City Square Mall instead!

The programme features interactive games, storytelling, role-playing, and experiential learning through in-class and real-world scenarios to teach children about nutrition.

Children will develop a strong, foundational understanding of food and nutrition, learn to make healthier food choices, and understand the impact of their actions on their households and the environment. These lessons help them develop healthier habits that can lead to lifelong well-being.

The programme consists of two facilitated games: Healthy Plate Heroes and Food Finder Adventure, each lasting 1 hour 30 minutes. These two components are scheduled at least a week apart, with the Take-Home Mission completed in between. The format combines interactive games, group activities, experiential trails and opportunities for children to apply and connect what they learn in school with real-world experiences beyond the classroom.

While the programme is designed for preschoolers, we strongly encourage parents to be involved in the different stages of their child's learning. Parents will be provided a leaflet in the Take-Home Mission, with suggestions on how they can support and sustain their child's learning at home. For example, the Take-Home Mission comprises activities for both parent and child to work on together, to discover the different food habits and dietary needs within the household. The material is designed to be simple and engaging, allowing families to explore the topic of food and nutrition together.

Upon completion of the Supermarket Spree, children will also be given a nutri-bundle, containing fresh fruits and healthy breakfast essentials. The bundle also contains a Stay Strong Recipe Pack filled with easy, affordable, delicious and nutritious recipes that families can plan and prepare together. This encourages families to explore fresh food experiences together, and nurture healthy food habits within the household.

The programme curriculum includes exposure to various dietary needs and requirements, to help children understand the importance of accommodating different food needs and ensure that all children can participate.

Schools can register for the programme here. Parents interested in enrolling their children in the programme should contact their child's preschool to inquire about participation.

Championed by:

FairPrice Foundation

Developed in partnership with:

Terra & My First Skool

Supported by nutrition knowledge partner:

KK Women's and Children's Hospital