- The initiative returns for its third year, offering free breakfast bundles worth over $25 each to Primary 6 students across 51 Cheers and FairPrice Xpress outlets
- More than 2,600 bundles set aside for beneficiaries supported by Self-Help Groups
SINGAPORE, 17 AUGUST 2026 – FairPrice Foundation (FPF), the philanthropic arm of FairPrice Group (FPG), today announced the return of the Cheers Breakfast Club for its third consecutive year. Organised alongside FPG’s convenience banners Cheers and FairPrice Xpress, 12,000 free breakfast bundles will be distributed to Primary 6 students preparing for the Primary School Leaving Examination (PSLE). This represents about 30% of the Primary 6 cohort in Singapore1.
Building on FPF’s broader commitment to improve access to nutrition for vulnerable groups across all life stages, Cheers Breakfast Club aims to help students get a healthy start to their day during a critical period in their school journey.
Jean Khong, General Manager, FairPrice Foundation said, “More than just a meal, we hope every child takes away this message that the PSLE is but one step in our lifelong learning journey. Believe in yourself, persevere, and know that your community is cheering you on.”
Pearlyn Woo, a mother of a Primary 6 student shared, “I read about Cheers Breakfast Club last year and felt it was such a thoughtful idea. Now that it’s my son’s turn to sit for the PSLE, having these breakfast items ready to grab in the morning makes our routine so much easier. Preparing for exams can be stressful, so every bit of encouragement counts!”
12,000 breakfast bundles for Primary 6 students
Each breakfast bundle is worth more than $25 which includes a selection of breakfast staples, beverages, fruits and snacks:
- FairPrice Instant Oatmeal (400g)
- Brand’s Essence of Chicken (68ml)
- Ayam Tuna Flakes in Olive Oil – Omega 3 (150g)
- Oatside Original Oat Milk (180ml)
- Milo ActivGo UHT (200ml)
- Nestlé Koko Krunch Cereal (70g)
- Lotus Biscoff Original (25g)
- Africa Fuji Apples (2s)
Over 2,600 bundles have also been set aside for Primary 6 student beneficiaries from Self-Help Groups including the Chinese Development Assistance Council (CDAC), Eurasian Association, Yayasan MENDAKI and Singapore Indian Development Association (SINDA).
The breakfast bundles will be available for public redemption at 51 participating Cheers and FairPrice Xpress outlets islandwide2 from 3 September 2026 at 1.00pm, and during operating hours from 4 to 6 September 2026, on a first-come, first-served basis while stocks last.
Primary 6 students can redeem a bundle by presenting their student card or PSLE examination slip. Parents may also redeem on their child’s behalf by presenting their child’s student card or a physical or electronic examination slip. The redemption is limited to one bundle per student.
Cheers Breakfast Club kicks off at Ang Mo Kio Hub Cheers store
The Cheers Breakfast Club kicks off with an exciting launch event at Cheers Ang Mo Kio Hub on 3 September, from 1 PM to 3 PM. Mediacorp 987 DJ Joakim Gomez will be there to cheer students on with interactive quizzes and giveaways, with the first 50 students redeeming a bundle receiving an exclusive autographed card.
Supporting better nutrition across generations
The Cheers Breakfast Club complements FPF’s growing range of initiatives aimed at making nutritious food more accessible to communities across Singapore. Ongoing initiatives include:
- Start Strong, Stay Strong – Singapore’s first preschool nutrition and sustainability education initiative aimed at helping preschoolers build lifelong healthy eating habits that benefit themselves and the planet
- Protein Pledge – A commitment to provide $1 million worth of fresh protein to vulnerable communities across the island by 2030, expanded to include the distribution of milk starting with senior beneficiaries in July 2026
- Neighbourhood Food Share – A programme through which FPG distributes more than eight tonnes of rescued fruits and vegetables a month to communities in need across Singapore, for free
- Cheers Protein Giveaway – FairPrice Foundation and Cheers pilot distribution of protein drinks to 4,500 youths from SHGs from 31 July to 31 August 2026
For more information on FairPrice Foundation’s initiatives, please visit https://www.fairpricegroup.com.sg/fairprice-foundation/ .
- Estimate based on MOE’s 2025 Primary 6 cohort size: https://www.moe.gov.sg/news/press-releases/20251125-release-of-2025-psle-results ↩︎
- List of participating Cheers and FairPrice Xpress stores: https://www.fairpricegroup.com.sg/fairprice-foundation/cheers-breakfast-club/ ↩︎