Making Every Good Count

Customer First

Our customers are at the core of everything we do. As a social retailer, we continually strive to meet evolving needs, enabled through responsive innovation and rich customer insight.

Better Value For All

Through consistent innovation, we bring great value and quality food solutions to every table. Whether it’s online growth or offline demand, we pioneer solutions towards our goal of making lives better.

Everything Food Made Easy

We believe in the balance of quality and affordability. Committed to care for our communities, we anchor beloved brands under our FairPrice Group to unlock greater convenience for every need.

Our Businesses

We cater comprehensively to the evolving needs of Singaporeans and households. Find out more about the businesses and brands we’re involved in below.

Cleaning Concepts
FairPrice Own Brands
FairPrice Express
FairPrice Shop
FairPrice Xtra
FairPrice Finest
Our Businesses Our Businesses

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