Uplifting children’s wellbeing through nutrition and encouragement
Cheers Breakfast Club is back for its third year to support every child to start the day strong during the exam season!
We are distributing over 12,000 breakfast bundles packed with nutritious breakfast essentials from 3 September (1pm onwards) to 6 September, opening hours, while stocks last!
If you’re a P6 student (or a parent of one), head to your nearest participating Cheers outlet and grab your free breakfast bundle to power through the PSLE!
How to Redeem your Cheers Breakfast Bundle
Cheers Breakfast Bundle Collection
3 September 2026: from 1pm onwards, to 6 September 2026 (operating hours)*, while stocks last!
- Visit any participating Cheers or FairPrice Xpress outlets to collect your Cheers Breakfast Club bundles, while stocks last.
- Show our friendly cashiers your student ID or PSLE examination slip to redeem.
(If you are parent, you may redeem the breakfast bundle on your child’s behalf by presenting their student ID or PSLE examination slip (in physical or e-copy) for verification.
We anticipate high demand for the bundles and we truly appreciate your patience as we do our best to keep the numbers updated as quickly as possible. Thank you for your understanding.
Our Impact
Since 2024:
Over
24,000
Cheers Breakfast Bundles donated
Donated
$480,000
worth of Cheers Breakfast Bundles to PSLE students
Distributed at over
110
Cheers and FairPrice XPress outlets
What people say about Cheers Breakfast Club
Cheers Breakfast Club Highlights
In The News
Cheers to a Strong Start: FairPrice Foundation Powers 12,000 PSLE Students with Free Breakfast Bundles
FairPrice Foundation brings back Cheers Breakfast Club to fuel PSLE students for success
FairPrice Foundation and Cheers fuel PSLE students’ exam preparations with free nutritious breakfast bundles
FAQs
We’re glad you asked! It’s simple, we wanted to encourage and fuel P6 students as they study for the PSLE. We understand how stressful exam season can be, and we want to bring a little cheer to parents and students with a free, nutritious breakfast bundle! #EveryDayALittleBetter
The Cheers Breakfast Club is a community initiative organised by Cheers and supported by FairPrice Foundation, the philanthropic arm of FairPrice Group.
Learn more about how FairPrice Foundation supports local communities here.
Good news! ALL students taking the PSLE this year are eligible to redeem one (1) free Cheers Breakfast Club bundle (worth over $25)!
A total of 12,000 bundles are available on a first-come, first-served basis across more than 50 participating Cheers and FairPrice Xpress stores. Head down to a participating store from 3 September (1PM onwards) to 6 September to collect yours while stocks last!
Redemption is quick and simple! You can visit any of our participating stores and present one of the following verification documents to our cashier:
- Accepted Documents: Primary 6 Student ID (EZ-Link) or PSLE Examination Slip (Physical or Digital/EZ-Link app copies accepted).
- Do children need to be present? No. Parents or guardians may collect on behalf of their child by presenting the child’s student ID or exam slip.
Note: Redemptions are strictly limited to one (1) bundle per student, while stocks lasts, to ensure fair distribution across our community.
Each Cheers Breakfast Club bundle is carefully curated with everyday breakfast essentials to give students a great start to their day!
Each bundle includes:
- Africa Fuji Apples
- Ayam Brand Tuna Flakes in Extra Virgin Olive Oil
- Brand’s Essence of Chicken
- FairPrice Instant Oatmeal
- Milo Activ-Go UHT
- Oatside Oatmilk Original
- Lotus Biscoff Original
- Nestlé Koko Krunch
Note: All items are carefully curated for freshness. In the event of stock unavailability, individual items may be substituted with similar products.
Bundles can be redeemed during the following period, while stocks last:
- Launch Day: 3 September (starting at 1:00 PM)
- Campaign Window: 3 September to 6 September (during participating store operating hours)
Please refer to our Participating Store Locator List to confirm which Cheers and FairPrice Xpress outlets are offering redemptions before heading down.
All bundle items are fixed and cannot be exchanged for cash, store credit, or other products.
If your child has dietary restrictions or food allergies, please carefully review the ingredient list and allergen labels on each product package prior to consumption. Cheers, FairPrice Xpress, and FairPrice Foundation are not liable for allergic reactions resulting from product consumption.
We aim to make collection as quick and seamless as possible so your child can get straight back to their routine!
To help us speed up the process:
- Have your child’s EZ-Link Card or PSLE Examination Slip ready for verification before reaching the counter.
- Collection takes just a few seconds once documents are verified!
Parents are welcome to collect on behalf of their child so students can stay focused on their studies.
Yes, all items included in the breakfast bundle are halal certified.
Breakfast bundles are available on a first-come, first-served basis, while stocks last. As breakfast bundles may run out at some stores, you can check the list of participating stores for another redemption location; or check the website again later for updated stock availability.
Stocks are replenished daily, and we’ll do our best to maintain availability across all participating stores.
1. Eligibility
- This promotion is open strictly to all Primary 6 students taking the Primary School Leaving Examination (PSLE) in 2026.
- A total of 12,000 Cheers Breakfast Club bundles are available for redemption, strictly while stocks last.
- Both physical and digital copies of a valid P6 Student Concession Card (EZ-Link) or PSLE Examination Slip are accepted for verification.
- Students or parents/guardians must present one (1) valid form of verification at designated participating Cheers or FairPrice Xpress outlets to qualify.
2. Offer details
- Each Cheers Breakfast Club bundle includes: Africa Fuji Apples, Ayam Brand Tuna Flakes in Extra Virgin Olive Oil, Brand’s Essence of Chicken, Lotus Biscoff Original, Milo Activ-Go UHT, Nestlé Koko Krunch, and Oatside Oatmilk Original.
- Individual bundle items are subject to stock availability and may be replaced with alternative items of similar value without prior notice.
- Redemption is strictly limited to one (1) bundle per eligible PSLE student.
- The offer is valid only for a single fixed bundle and cannot be combined with other promotions, discounts, or vouchers.
- Bundles are non-transferable, non-refundable, and cannot be substituted or exchanged for cash, store credit, or other retail items.
3. Redemption instructions
- Redemption is available only at selected participating Cheers and FairPrice Xpress stores.
- Promotion Period: Valid from 3 September 2026 (1:00 PM onwards) to 6 September 2026 (during store operating hours), while stocks last.
- P6 Students or parents of P6 students must present a valid student ID or PSLE exam slip to the store cashier at the point of collection.
4. Food safety and allergens
- Consumers are advised to check the ‘Best Before’ or ‘Use By’ dates printed on individual product packaging prior to consumption. Cheers, FairPrice Xpress, and FairPrice Foundation shall not be held liable for any issues arising from product consumption past the stated dates.
- Consumers are advised to review the ingredients and allergen statements on product packaging carefully. Cheers, FairPrice Xpress, and FairPrice Foundation accept no liability for allergic reactions or adverse dietary effects resulting from the consumption of any bundle items.
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