FairPrice Group

A Full Plate:
A look at the nutritional state of the nation

FairPrice Group | Every Day, Made A Little Better
FairPrice Group

A Full Plate:
A look at the nutritional state of the nation

Singaporeans' attitudes regarding health and nutrition are a reflection of targeted, nation-wide initiatives and educational programmes aimed at making healthy, balanced living a priority.

A Full Plate: A look at the nutritional state of the nation helps FairPrice Group to identify the opportunities to support all Singaporeans on their health and wellness journeys.

It explores Singaporeans' understanding of nutrition, how they balance it with other priorities, and how they access it in their daily routines.

Download the report to find out more.

Download report

A Full PlateKey Findings

Singaporeans have differing opinions about what a balanced meal is

83 %

recognise a balanced meal is key to a healthy diet


Less than

1 in 4

understood that a balanced meal contains fruit, vegetables, protein, and carbohydrates

Health and nutrition is very important to Singaporeans - 68% choose products based on whether they are better for health, and 83% recognise that a balanced meal is key to a healthy diet.

Yet many Singaporeans we surveyed have differing opinions on what exactly a balanced meal comprises.

Out of all our study's respondents, less than one in four understood that it contains fruits and vegetables, protein, and carbohydrates - the Health Promotion Board's description of a healthy plate.

What is nutritious for you might not be the same for me. Nutritious food seems more high end...the younger you are, the more nutrition you need. That's why as young as [our kids] are, we put only very good fish inside [their meals].

Young family with kids 7 - 12 years old, monthly household income of less than S$2,000

83 %

recognise a balanced meal is key to a healthy diet


Less than

1 in 4

understood that a balanced meal contains fruit, vegetables, protein, and carbohydrates


Parents find it challenging to balance nutrition and satisfy kids' stomachs

71 %

of parents said that taste is the deciding factor on what makes a good meal


70 %

agreed or strongly agreed that getting their children to eat enough food, or not be picky is their biggest concern

There is tension in parents' minds between the need to provide nutrition for their children, and the need to satisfy their kids' desire for tasty and filling food.

As many as 71% of parents said that taste "is the deciding factor on what makes a good meal", while 70% agreed or strongly agreed that getting their children to eat enough food, or not be picky is their biggest concern.

Essentially, there is a negotiation of wills between what parents want their children to eat, and what their children would willingly eat.

Even if some [meals] are unhealthy, it's okay as long as they've had other healthier meals. Meals are planned around making sure kids eat it and eat it fast...

Young family with kids 7 - 12 years old, monthly household income between S$2,000 to S$5,999

71 %

of parents said that taste is the deciding factor on what makes a good meal


70 %

agreed or strongly agreed that getting their children to eat enough food, or not be picky is their biggest concern


Fresh frozen food is increasingly viewed as a good source of nutrition

55 %

of parents agreed that fresh frozen food is a good source of nutrition


52 %

of parents said they had increased their consumption of fresh frozen food in the past year

Our study suggests that Singaporeans today have less misconceptions surrounding the nutritional value of fresh frozen food.

Findings reveal that fresh frozen food is increasingly viewed as a good source of nutrition - a perception validated by academic studies.

55% of parents agreed that fresh frozen food can be a good source of nutrition, and 52% of parents said that they had increased such consumption in the past year.

55 %

of parents agreed that fresh frozen food is a good source of nutrition


52 %

of parents said they had increased their consumption of fresh frozen food in the past year


A Full PlateHow We are Making a Difference

While the findings from this study indicate that Singaporeans are on the right track with prioritising health and nutrition, it also highlights areas where more can be done across the food continuum, especially by providers of food and daily essentials like FairPrice Group, to support consumers on this journey.

A Full Plate - Singapore's Largest Donation Drive
A Full Plate - Singapore's Largest Food Donation Drive

Making sure loved ones have access to nutritious meals can be a challenge for those in need.

That’s why FairPrice Group, with support from FairPrice Foundation, has launched A Full Plate: Singapore's largest food donation drive. Join us to make a difference today!

Donate now
Start Strong, Stay Strong

FairPrice Foundation is championing Start Strong, Stay Strong, Singapore's first preschool nutrition and sustainability education programme, developed in partnership with Terra SG and My First Skool by NTUC First Campus, and supported by nutrition knowledge partner, KK Women's and Children's Hospital.

The programme is designed to educate children and their families to make informed food choices that are better for their health, and for the planet.

Learn more
Start Strong, Stay Strong
CHAS Orange Fridays
CHAS Orange Fridays

Starting October 2024 and continuing through March 2025, CHAS Orange card holders will enjoy a 3% discount on all purchases every Friday at any FairPrice store.

Learn more

In The NewsIn The News

3 Oct 2024

FairPrice Group unites Singaporeans with the nation's largest food donation drive to improve nutrition access for the underprivileged

Read now

26 Sep 2024

FairPrice Group and FairPrice Foundation launch Start Strong, Stay Strong: Singapore's first preschool nutrition and sustainability education initiative

Read now