SINGAPORE, 27 October 2022 – NTUC FairPrice (FairPrice) today announced that it will be providing a special 15 percent discount on three rice products popular with consumers. This will be made available across all FairPrice supermarket retail formats, including FairPrice Online, for a period of two weeks, from 27 October to 09 November. To allow more customers to benefit from this, each customer may purchase up to four bags during the promotional period.
The three brands of rice are:
The prices for these three products have not been adjusted since 2020 as part of FairPrice’s ongoing efforts to moderate the cost of living for daily essentials.
Mr Vipul Chawla, Group CEO, FairPrice Group, said, “Rice is a key staple and basic necessity for most households in Singapore. With the current unprecedented inflation coupled with supply chain disruptions, rising cost of living is a top concern for consumers. To allay these concerns, FairPrice continues to strengthen our efforts to moderate the cost of living. Our latest price drop applies to rice products that are not only popular, but also products where prices have been kept stable for the past two years to ensure we give exceptional savings to the community. This latest initiative complements our earlier efforts this year to drop prices for staples and essentials and we hope this brings some respite to families, empowering them to stretch their dollar further.”
Rice-producing countries are currently experiencing a shift in harvest output due to climate change. Thailand, for example, a major supplier of rice to Singapore, has seen a recent period of severe drought and excessive rain, thus affecting rice yield. To ensure food security, Singapore employs diversification and stockpiling strategies to reduce vulnerability to price fluctuations and ensure that food prices remain competitive.
As part of the national initiative to bolster food security and resilience, FairPrice diversifies where it sources rice from and carries around 10 types of rice across more than 25 brands from Thailand, Vietnam, Australia and India.
FairPrice regularly initiates efforts to benchmark prices for daily essentials in Singapore. Earlier this month, it launched the Greater Value Every Day initiative to help consumers shop smarter and save more.
Earlier this year, FairPrice took the lead to provide a 10 percent discount on four popular cooking oil products to address concerns on elevated oil prices, as well as providing a special discount for its Pasar fresh eggs (30s) in view of rising egg prices.