SINGAPORE, 29 MAY 2026 – As global economic uncertainties and supply chain strains persist, FairPrice Group (FPG) is dialing up support to ensure that putting food on the table and grocery runs for daily essentials remains one less thing for Singaporeans to worry about.
When global supply chain disruptions because of the war in the Middle East first began threatening household budgets earlier this year, FPG acted fast to protect consumers by swiftly freezing the prices of 100 daily essentials in April. Recognising that these economic pressures are lingering, FPG is moving once again to cast a much wider safety net. From 1 June to 31 August 2026, FPG will lock prices on a massively expanded basket of over 500 popular daily essentials to keep them firmly within reach for local households. This broadened relief effort guarantees that a greater variety of vital pantry staples remains affordable, including FairPrice housebrand rice, cooking oil, eggs, vegetables, fresh and frozen meat, milk as well as senior and baby care products.
Vipul Chawla, Group CEO, FairPrice Group said, “Our rapid response in April proved that freezing prices works to protect household budgets. However, dealing with prolonged global uncertainties requires a deeper, more sustained commitment. We are expanding our price freeze to more than 500 daily essentials because consistency in prices is the truest form of support we can offer for all in Singapore. By keeping these daily necessities consistently affordable and firmly within reach, we want all shoppers to feel secure that their grocery budget remains protected month after month.”
Ng Chee Meng, Secretary-General, NTUC said, “For many of our workers and families, the rising cost of living is a real concern. NTUC and FairPrice Group hear their worries and are taking action to help them further. We are holding steady the prices of more than 500 daily essentials, up from 100 items, because we know families need them. By keeping these prices consistent, families can better plan their expenses and worry less. Looking after workers does not stop at the workplace. NTUC and FairPrice Group’s social mission is clear. No worker and their family should face rising costs alone, and we will continue to stand with them through any challenges.”
This latest wave of price freeze builds upon a sustained, comprehensive ecosystem of support measures rolled out over the past year:
- April 2026: FPG launched its first wave of price freezes on 100 daily essentials, alongside doubling weekly discounts from three to six per cent for CHAS Blue and Orange cardholders. This deeper support was funded by FPG’s philanthropic arm, the FairPrice Foundation (FPF).
- March – June 2026: FPG introduced a 12-week BestSellers for Less campaign (19 March to 10 June), offering deals of up to 36 per cent off on Singaporeans’ favorite housebrand essentials.
- March – April 2026: FPG distributed 80,000 sets of Buka Puasa refreshments to Muslim customers breaking fast, alongside over $60,000 worth of festive care packs to beneficiaries across more than 20 charity and community partners.
- January – March 2026: To cushion festive expenses, FPG implemented a price freeze on popular seafood, vegetables, and all chilled pork from 29 January to 3 March.
- January – February 2026: In tandem with the government’s CDC voucher rollout, FPG distributed $6 and $8 FairPrice Return Vouchers to maximize household savings.
Recognising that managing a household and putting food on the table look different for everyone, FPG will roll out tailored support initiatives in the upcoming months designed around the unique needs of seniors and vulnerable communities. These upcoming efforts ensure that relevant, impactful help lands exactly where it matters most, delivering even greater value on the daily essentials that families rely on.
To find out more about the price freeze, customers can visit https://www.fairprice.com.sg/events/in-store/fairprice-price-freeze.