FAIRPRICE GROUP
RETAIL MEDIA

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We are Singapore’s largest retail media network

FairPrice Group Retail Media is your gateway to reach a diverse, engaged audience at scale. We seamlessly connect shoppers across our grocery, food and partner’s network via in-store, and digital.

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High Reach Touchpoints, Nationwide Impact

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Our Retail Media Solution

FairPrice Group can provide an integrated solution with compelling value propositions to advertisers

IDENTIFY

FPG 1st party data :

Real customers and real transactions

  • Analyse shopper behaviour across demographics, lifestyle preferences, and omnichannel transactions.
  • Leverage first-party behavioural, transactional, and loyalty data.
  • Target based on proven purchase intent and frequency.
  • Build precise audience segments for maximum relevance.

ENGAGE

Full-funnel Omni touchpoints:

Meet customers at where they are

MEASURE & OPTIMISE

Closed loop attribution

Connect media to sales impact

  • Track impact from impression to in-store or online conversion with closed-loop attribution.
  • Access real-time dashboards and post-campaign performance reports.
  • Gain full-funnel visibility to understand brand and commerce outcomes.
  • Continuously improve with A/B testing, retargeting, and actionable shopper insights.

Evolve your business

The evolution is happening, and you can be at the forefront of it all. Join us and put our network, partners, expertise, and data to work for you