Helping seniors start their digital journey.
Over $530,000 worth of food donations have been distributed since our initiative began four years ago.
During the height of the pandemic in February, we expanded our warehouse capabilities, such as our warehouse at Tanjung Penjuru and third party warehouses to support additional and meet storage requirements. Some of these alternative warehouses were set up within 5 days – no easy feat considering a typical warehouse would have taken more than […]
While demand for essentials were elevated across categories, certain categories of products were particularly popular during the early stages of this COVID-19 pandemic, this included masks, hand sanitisers, toilet paper, instant noodles, rice and vegetables. Purchase limits were swiftly instituted across all FairPrice outlets to discourage overbuying, and also act as a measure to ensure […]
In March 2020, we introduced the Proxy Shopping for Pioneer Generation and Priority Shopping Hour across all FairPrice stores to improve safe distancing measures for vulnerable segments of the community – including members of the Pioneer Generation, persons with disabilities, and pregnant women. These initiatives also sought to allay concerns among seniors and the less […]
On 7 April, the Singapore government declared a national lock down, dubbed the “Circuit Breaker” to curb the spread of COVID-19. During this time, strict safe management measures, which restricted movement, inadvertently hindered some seniors – especially less-privileged seniors who did not have adequate family support – from getting daily essentials. To address this, we […]
During the height of the COVID-19 pandemic in 2020, donations to social service organisations dwindled, impairing their operations. To help alleviate the dire situation, FairPrice Foundation disbursed half a million dollar to five organisations who were most in need. They include Lee Ah Mooi Old Age Home, Metta Welfare Association, Assisi Hospice, Touch Community Services […]
Driven by our commitment to moderate the cost of living in Singapore, especially during times of crises, we extended the FairPrice Housebrand Price Freeze initiative for 6 months from June to December 2020, to allay concerns on rising prices of food amidst the COVID-19 pandemic. The initiative, comprising a price freeze of 100 of the […]