Link Rewards
Spend and earn with Link Rewards
Link Rewards Programme is one of Singapore’s most successful rewards programmes. It touches the lives of over 2.4 million members and comprises over 1,000 participating partners’ outlets to provide exclusive benefits for our members. Members earn Linkpoints when they shop in-store or online, which can be redeemed for instant savings on purchases, rewards or points exchange.
At a glance
Over
2.4 million
members
Over
600k
transactions daily
Over
1,000
participating partners’ outlets islandwide
Our Milestones & Achievements
Best Loyalty Strategy Consumer (Bronze)
Loyalty Programme of the Year (2025)
Retail App of the Year (2025)
Every Day, Made a Little More Rewarding:
Silver in Consumer Brand (2025)
Our Core Pillars
Earn Linkpoints everywhere, effortlessly
Scan more, earn more and save more on your everyday spends. Accelerate your earnings at more than 1,000 partners’ outlets islandwide.
MORE ways to redeem, MORE ways to save
Offset $1 for every 100 Linkpoints. Or convert them to KrisFlyer miles.
Unlock MORE perks with your FairPrice Group app
Enjoy app exclusive rewards, 10% off at participating Kopitiam outlets, 50% off grocery deals and more!
Not a Link member yet?
Join for FREE today!
Want to be part of the largest loyalty programme in Singapore?
Come onboard as a Link partner.
Frequently Asked Questions
What is the Link Rewards Programme?
Link Rewards is one of Singapore’s most successful coalition loyalty programme. It reaches over 2.4 million members and comprises more than 1,000 participating partner outlets where members can earn Linkpoints on purchases across daily essentials, F&B, retail and lifestyle categories.
What can I do with my Link Rewards membership?
As a Link member, you’ll earn Linkpoints when you shop at FairPrice, Cheers, Unity and other Link partners. Track your Linkpoints and redeem them for exclusive rewards — all within the FairPrice Group app. Plus, enjoy a range of benefits like 10% off at Kopitiam, weekly 50% off grocery deals and more!
How does it work?
To earn Linkpoints, simply use your FairPrice Group app or Link Rewards card at FairPrice, Unity, Cheers, as well as partners like Crave, Pezzo, Bee Cheng Hiang, Skechers and more. The Linkpoints you earn can be used to offset your next purchase: every 100 Linkpoints gives you $1 off!
What else can I use my Linkpoints for?
You can also convert your Linkpoints to KrisFlyer miles or Atome+ points. Click here to view the conversion rates between Linkpoints and our partnering loyalty/ reward programmes’ currencies. Don’t let your unused Linkpoints go to waste!
What is “Rewards” on the FairPrice Group app?
The “Rewards” feature allows Link members to:
- Discover rewards from various retail, dining, entertainment and lifestyle brands
- Instantly redeem rewards using Linkpoints
- Enjoy the redeemed rewards at our Link partner stores without the need for a physical Link Rewards card
How do I become a Link member?
You can apply for a free Link membership easily via the FairPrice Group app.