Our People
The ‘Frontline CEO’ video series features FairPrice Group CEO Vipul Chawla taking on frontline roles like cashiering, packing, and quality assurance. The series highlights the organisation’s commitment to care and humility, from the top down.
Group CEO Vipul Chawla goes from the boardroom to Kopitiam at JEM! He meets Uncle Huat, a valued Faurmily member with years of experience and the expert at the Kopi Kiosk. Can Vipul remember everyone’s orders and execute them with the same level of perfection as Uncle Huat?
Cashiering isn’t as easy as it looks! Group CEO Vipul Chawla checks out what’s in store for him at Woodlands Civic Centre under the guidance of Chief Cashier, Rashidah.
Group CEO Vipul Chawla faces chills and spills at our Fresh Food Distribution Centre (FFDC)! Assisting key staff Chelvam and Asri, he works to maintain optimal quality and subzero environments for our fresh and frozen goods every day. How does he endure it all?
Group CEO Vipul Chawla joins frontliners Zul and Ban Wah at Joo Koon Distribution Centre (JKDC) who show him what it takes to keep all our stores well stocked every day. Does he have what it takes to navigate the unexpected and stay unfazed too?
Armed with multiple shopping lists, Group CEO Vipul Chawla steps into a day in the life of an online picker. Guided by frontliner Ting Hao, Vipul learns how to not get in our customers’ way the hard way!
Say hello to the FairPrice Group family. Whether it’s behind-the-scenes or right-up-front, check out the way they’re helping your every day.
Uncle Huat has been in FairPrice Group for over 20 years. He’s the expert behind the Kopi Kiosk at JEM Kopitiam, making your kopi, teh and kaya toast. He remembers everyone’s orders and executes them with perfection from years of experience.
Zhuang Shu coordinates and executes sensory evaluation with relevant stakeholders, reviewing documentations and certification for new suppliers for FairPrice’s Housebrand. She loves being exposed to different types of food, and feels satisfaction from creating the perfect product after all her hard work.
Most of us go grocery shopping with only one shopping list but online grocery pickers shop multiple shopping lists for multiple customers in one trip. How do these grocery superheroes do it?
There are few subzero temperature places in Singapore, and our Fresh Food Distribution Center (FFDC) is one of them! Asri is one of many key staff who help ensure optimal minus 20 degrees Celsius environments for our fresh and frozen goods to ensure Singapore’s steady food supply. How does he work under such extreme conditions?
Probably the most unseen frontliner, Wei Jie ensures that operations are running properly at Cantine, Jurong Point. He manages not just stalls, but tenants, vendors and customers too. All that hard work sometimes bring unexpected rewards…
These warm and familiar faces are key frontliners of FairPrice. Our decorated FairPrice Aunties go the distance in treating you with the utmost care. Some even take part in corporate photoshoots and ads!
Nothing beats a mother-daughter bond, and Sharlee & Melodee have taken it a step further with matching careers and even hobbies! Just like the strong bond between FairPrice and ExxonMobil.
Cai Hong faces customers everyday, prescribing medication for all types of ailments and giving personalised health advice… although she has a guilty pleasure of her own!
Driving for almost 12 hours, covering over 200km daily, Faris will deliver the orders no matter what it takes… Even if it requires a little more cardio.
Mr. Yeo has been part of the FairPrice Group Fairmily for more than 30 years, and comes from a family of butchers. He’s the best person to go to for advice on picking fresh fish.
Say hello to the FairPrice Group family. Whether it’s behind-the-scenes or right-up-front, check out the way they’re helping your every day.
Step into Keith’s world at Lau Pa Sat, where the ordinary becomes extraordinary! From endless hawker food choices to the lively atmosphere of Satay Street, he transforms the iconic landmark into a haven for locals and tourists alike.
Knowledge is power, and April wields hers like a sword! With butchering skills that are truly a cut above the rest, her journey to being the beauty and brains behind Delicato, FairPrice’s premier meat and deli range, is one marked by unwavering dedication and unparalleled expertise.
Sriharsh is the wizard behind the scenes, shaping the customer experience on the FairPrice Group app with finesse. With a keen eye for detail, he swiftly tackles challenges while steering us towards our daily business objectives.
Joyce’s ultimate mission is to safeguard FairPrice Housebrand’s reputation. She’ll travel near, far, wherever she needs to go to ensure that only the finest products grace FairPrice’s shelves, like Golden Chef Abalone!
Nourishing our soldiers is a national duty that Patrick takes seriously. With meticulous precision, he crafts menus that cater to diverse needs, leaving no appetite unsatisfied. What’s his secret recipe for success?
Our Stories
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FairPrice Group deepens engagement with the community at National Day Parade Community Block Party
Supported by FairPrice Foundation, FairPrice Group hosted a Community Block Party on 2 August to celebrate National Day and strengthen community ties with fun games, tasty snacks, and shared celebrations — a meaningful way to foster connection and community spirit.
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FairPrice Group celebrates local farmers and produce with first ever Made in Singapore Farmers Market
As part of FairPrice Group’s commitment to support the budding development of Singapore’s local produce scene, FairPrice Group has launched the first ever Made in Singapore (MIS) Farmers Market — a platform that brings customers closer to homegrown produce.
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FairPrice Group commits to nourish more in need through Neighbourhood Food Share expansion
At the heart of the Neighbourhood Food Share Initiative are its dedicated volunteers and key partners like the People’s Association. With support from the FairPrice Foundation, the initiative is set to grow to 60 distribution points by end-2025.
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FairPrice Group’s volunteers deliver essential food supplies to the Riverlife Community Services in Pasir Ris
FairPrice Group’s volunteers joined forces to make a real difference, delivering essential nutritious food supplies to the Riverlife Community Services in Pasir Ris. Their efforts ensured over 140 households received fresh produce and nutritious goods, extending a helping hand to those who needed it most.
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Nourishing a nation: FairPrice Foundation pledges $1M in eggs for vulnerable families by 2030.
FairPrice Foundation launches Protein Pledge, committing $1 million worth of fresh protein in the form of fresh eggs to vulnerable communities across the island by 2030. Being an essential nutrient for a healthy diet, this ensures food security and nutrition for the poor and needy thus, bridging that gap.
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Start Strong, Stay Strong: Singapore’s first preschool nutrition and sustainability education initiative
Recognising that health and nutrition is at the forefront of every parent’s mind, FairPrice Group and FairPrice Foundation launched Singapore’s first preschool nutrition and sustainability education initiative aimed at empowering kids and families to live happier, healthier lives through better nutrition.