- The Save Every Day Campaign features over 400 vouchers which allow customers to enjoy up to $60 off a wide range of products from daily essentials to electronic gadgets
- In 2024, The Save Every Day Campaign delivered close to $1.4 million in savings to customers, the highest savings since launch of the Save Every Day Campaign in 2021
SINGAPORE, 12 June 2025 – As part of its ongoing celebrations to commemorate Singapore’s diamond jubilee (SG60), FairPrice Group (FPG) announced today the return of its popular Save Every Day Campaign. This discount programme will run from 12 June to 10 September 2025, providing customers with over $1,0001 worth of savings through more than 400 unique vouchers. The vouchers are available in physical copies and on the FPG app, redeemable online and across all FairPrice, FairPrice Finest, FairPrice Xtra, and Unity outlets.
This edition of the campaign features over 100 SG60 special vouchers for enhanced savings on daily essentials like rice, oil, and milk as well as affordable indulgences such as chocolates and FairPrice tortilla chips. FPG has also curated exclusive online vouchers for electronics from popular brands like Samsung, Xiaomi, and Jisulife.
Through the Save Every Day campaign, FPG aims to deliver on its mission to keep daily essentials within reach for all in Singapore, by helping customers stretch their dollar further amid stubborn inflation and rising costs. All vouchers can be combined with existing discounts, including FPG’s weekly discount schemes for Seniors, Pioneer Generation, Merdeka Generation, and Community Health Assist Scheme (CHAS) Blue and Orange cardholders.
Mr Vipul Chawla, Group CEO, FairPrice Group said, “The Save Every Day Campaign is a key part of our ongoing efforts to keep daily essentials within reach for all in Singapore amid increasing global uncertainty, and stubborn inflation. This SG60, we hope to make every day a little better for our customers by offering even greater value on a wider range of products, from groceries, to electronics and more.”
Since its 2021 launch, the Save Every Day Campaign has seen its popularity with Singaporeans grow each year. Expanding the initiative’s availability to all FairPrice stores and the FPG app in 2024 resulted in a nearly 50 per cent increase in redemptions, delivering close to $1.4 million in savings to customers. Vouchers for everyday items like laundry detergent, dairy spreads, fruits, seafood, and beverages were the most popular.
To enjoy the discounts, all customers need to do is apply the digital vouchers when making payment using the FPG app, or scan the barcode on physical vouchers at check-out. There is no limit on the number of voucher redemptions per customer, and multiple vouchers can be used in a single transaction throughout the 13-week campaign period. The online exclusive vouchers can be redeemed via the FPG app. Customers may also update their profile using Myinfo on the FPG app for upcoming discounts to be automatically applied, a new feature for added convenience that will be available by the end of 2025.
Since the start of 2025, FPG has introduced a series of initiatives aimed at keeping essentials accessible and affordable for Singaporeans. These include price freezes on popular seafood, pork, and vegetables ahead of Chinese New Year; 60 deals on Singaporeans’ most loved FairPrice housebrand items through the Best Sellers for Less campaign; over S$5 million worth of NTUC Union and Link member deals for May Day; and three waves of FairPrice Return Vouchers to supplement the government’s CDC support packages.
For further details of the Save Every Day Campaign, customers are encouraged to visit https://www.fairprice.com.sg/events/in-store/save-every-day/.
1 Based on the total value of vouchers used once a month during the 3 months promotional period.