- FPG to roll out six deals a week with savings of up to 36% off on best-selling FairPrice housebrand essentials including rice, facial tissues, and frozen processed foods
- Campaign will run from 19 March – 10 June 26
SINGAPORE, 19 March 2026 – To help Singaporeans stretch their dollar further against the current backdrop of economic uncertainty and rising costs, FairPrice Group (FPG) announced today that it is bringing back its popular FairPrice Best Sellers for Less campaign. Through the campaign – currently in its second year – FPG will roll out 12 weeks of deals on the most loved FairPrice housebrand products, with discounts of up to 36 per cent. Best Sellers for Less will run from 19 March to 10 June 2026.
The campaign is part of FPG’s wider commitment to keep daily essentials affordable and accessible through its Own Brands business. FPG’s Own Brands comprises over 3,500 products that are typically priced 10 to 15 per cent cheaper than branded alternatives.
Own Brands products lead in nearly half of the 70 categories that they are featured in, and today, one in two shoppers check out with an Own Brands product in their basket. This rise in popularity is attributed to the consistent affordability and quality that FPG’s Own Brands products have delivered to customers despite an inflationary cost environment.
Vipul Chawla, Group CEO, FairPrice Group, said, “Just a handful of years ago, housebrands and private labels were seen as the cheaper option. Today, these products have moved beyond meeting necessity-driven needs to deliver great quality at sensible price points – our Own Brands are a testament to this transition. Through the Best Sellers for Less campaign, we want to repay Singaporeans for the trust that they place in our Own Brands every day, and assure them that we are committed to keeping quality staples affordable, especially in times of uncertainty.”
The most popular FairPrice housebrand products with customers in 2025 were rice, oil, facial tissues, and FPG’s award-winning roasted corn and fried chicken cashews. These products will all be featured in the 2026 edition of Best Sellers for Less with discounts of up to 30 per cent, to provide Singaporeans with the best deals on their most needed household staples.
Since the start of 2026, FPG has announced a series of initiatives to help Singaporeans stretch their dollar amid stubborn inflation. These include:
- $6 and $8 FairPrice Return vouchers January and February respectively in tandem with the government’s CDC support package
- A price freeze on popular seafood, vegetables, and all chilled pork throughout the CNY season from 29 January to 3 March 2026
- The distribution of over $60,000 worth of festive care packs to the beneficiaries of more than 20 charity and community partners
- The distribution of 80,000 sets of Buka Puasa refreshments to Muslim customers breaking fast throughout Ramadan
To find out more about the BestSellers for Less campaign, please visit https://www.fairprice.com.sg/category/housebrand-1.