- Over 50 new Thai food products – including snacks, condiments, fruits, and more – have been made available in 87 FairPrice stores across the island through FPG’s I Love TH campaign
SINGAPORE, 10 June 2025 – FairPrice Group (FPG) announced today that it has brought more than 50 new Thai food products to FairPrice supermarkets across the island through the I Love TH, Best of Thailand by Tops (I Love TH) campaign – a celebration of Singaporeans’ love for all things Thai. I Love TH is the latest initiative stemming from FPG’s ongoing collaboration with leading Thai food retailer Central Food Retail Group (CFG), to meet growing consumer demand for Thai food products and experiences.
87 FairPrice, FairPrice Finest, and FairPrice Xtra supermarkets across Singapore and FairPrice Online now boast a wider selection of the most popular Thai snacks, condiments, fruits, desserts, and more from CFG’s most loved private labels. These include Snacker; My Choice Thai; and Tops and its popular ranges such as Tongtin – which features the We Chips whole grain chips and DeeJai rice snack brands.
In 2024, Thailand was one of the top holiday destinations for Singapore travellers, popular for its food and culture1. By partnering with CFG, FPG aims to satisfy Singaporeans’ appetite for authentic Thai flavours with products that deliver on quality, flavour, and value for money.
Vipul Chawla, Group CEO, FairPrice Group, said, “Singaporeans have a deep love for authentic Thai cuisine, and as the nation’s largest retailer, we are committed to making things easy on the experience for our customers through our products and offerings. This collaboration with Thailand’s Central Food Retail Group is just the beginning of an exciting partnership to make every day a little better for those we serve, by bringing shoppers the best that Thailand has to offer.”
Mr. Stephane Coum, Chief Executive Officer – Food Group, Central Retail, commented, “Central Food Retail Group is thrilled to deepen our valued partnership with FairPrice Group. This allows us to share even more of Thailand’s vibrant culinary identity and quality products with Singaporean shoppers. We believe this collaboration beautifully strengthens the cultural and culinary bridge between our nations, and we eagerly anticipate the continued growth of this fruitful relationship.”
First inked as a Memorandum of Understanding (MOU) in September 2024, FPG’s partnership with CFG is part of its wider commitment to deliver diverse and authentic culinary experiences to Singaporeans by strengthening collaboration with leading regional retailers.
As part of the I Love TH campaign, FPG also kicked off its Thailand Fair from 5 to 18 June 2025. The Thailand Fair is an exhibition taking place simultaneously across more than 100 FairPrice outlets throughout the two week period, featuring the latest and most exciting Thai products available to customers.
1 https://www.straitstimes.com/life/travel/bangkok-tokyo-and-bali-are-top-year-end-destinations-among-singapore-travellers