COMMUNITY ENGAGEMENT
Doing good is as important as doing well. We uplift communities by supporting the vulnerable, championing good nutrition, and finding impactful ways to keep daily essentials within reach, making every day a little better for all in Singapore.
At a glance
Over
$178 million
donated to
FairPrice Foundation to support the vulnerable
Over
200
valued partners
Over
1 million
beneficiaries impacted
Our Community Engagement Highlights
Our Community Engagement Pillars
Uplifting communities through nutrition and access to daily essentials
Through our community partners, we support over one million beneficiaries with food donation drives and nutritious meal deliveries. Our key initiatives include A Full Plate—Singapore’s largest donation drive—along with the CHAS Blue and Orange discount schemes, help ensure daily essentials and fresh, nutritious produce are kept within reach for all in the community. Through these efforts, we aim to build more nutrition-resilient communities across Singapore.
We are committed to uplifting vulnerable workers across all industries, ages, and backgrounds—fostering an inclusive society where no one is left behind. From providing 50-cents coffee and tea during May Day to organising regular distribution of protein such as eggs as part of our Protein Pledge, we support their wellbeing through access to nutritious, affordable food.
Strengthening community welfare and engagement
Taking an upstream approach, we nurture strong communities through a focus on nutrition and sustainability education. Our signature initiatives include the Start Strong Stay Strong nutrition education programme for pre-schoolers and the Neighbourhood Food Share initiative which rallies the community to reduce food waste and champion food circularity. Through these efforts, we aim to keep nutrition accessible for all and empower families to make choices that are better for their health and for the planet.
Our Community Engagement Initiatives
Driving impact with FairPrice Foundation
Established in 2008, FairPrice Foundation is the philanthropic arm of FairPrice Group. The Foundation focuses its giving on three strategic priorities- ensuring food security for the poor and needy, strengthening community welfare and engagement in nutrition education and sustainability education, and supporting workers’ welfare, especially when it comes to everything food.
Nourishing families in need through better nutrition
A Full Plate, Singapore’s largest food donation drive, is anchored in nutrition and aims to improve access to healthy, nutritious meals for underprivileged communities. The programme also seeks to uplift needy families through meaningful food support. It was inspired by FairPrice Group’s 2024 research, which found that while health and nutrition are highly valued by Singaporeans, only 1 in 4 understood what makes up a balanced meal.
Fuelling students for PSLE with the Cheers Breakfast Club
The Cheers Breakfast Club, an initiative by Cheers, FairPrice Xpress and the FairPrice Foundation, fuels up Primary 6 students with free nutritious breakfast bundles. The programme aims to give every child a strong start to their day, helping them stay focused and confident during the crucial PSLE exam season.
Tackling Food Waste with Neighbourhood Food Share Initiative
We take steps to ensure that imperfect produce does not go to waste. Instead of throwing these fruits and vegetables away and contributing to one of Singapore’s biggest waste streams, we give imperfect edibles a second life through the Neighbourhood Food Share Initiative.
Pledging $1 million worth of fresh protein to nourish communities
With the Protein Pledge, FairPrice Foundation has committed $1 million over the next 5 years, ensuring that everyone, from growing children to active adults and thriving seniors, has access to nutritious protein sources.
Start Strong, Stay Strong
Championed by FairPrice Foundation, Start Strong, Stay Strong is Singapore’s first preschool nutrition and sustainability education programme. It empowers children and their families to make informed food choices that are healthier for their health and for the planet.
The Carbon Gallery
Championed by Terra, and supported by FairPrice Foundation, the Carbon Gallery is Asia’s first carbon-focused experiential hub that brings sustainability education to Singapore’s heartlands, making it simple, engaging, and accessible for all.
Giving Back to the Community with Day of Service
In the spirit of giving back, we launched FairPrice Group’s Day of Service employee volunteering programme in 2023, to give our employees the opportunity to support the vulnerable and serve those in need.
Ushering in Festive Seasons with Community Block Parties
More fun, food, and giveaways are on the table with FairPrice Group’s family-friendly Community Block Parties, a community engagement initiative established in 2023. Block Parties foster strong community bonds by bringing together residents and families during festive periods such as Chinese New Year, Hari Raya, Deepavali, and Christmas.
Stories from the Community
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A Full Plate donation drive: A Mother’s Care Through Cooking
Mdm Rose finds joy in cooking, especially for her daughter, who is unable to work due to ongoing health issues. Despite her passion for preparing meals, Mdm Rose faces difficulties getting groceries, as chronic knee pain limits her mobility. Thanks to FairPrice Foundation’s A Full Plate distribution, she now receives fresh fruits and vegetables at her void deck every other Saturday – making nutritious cooking more accessible and less of a physical strain. This simple routine has brought her both relief and gratitude, allowing her to continue caring for her daughter through the meals she lovingly prepares.
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Protein Pledge: Bringing Joy Through a Shared Meal
Madam Herny Natra Mohd Joha, 37, is grateful for how the Start Strong, Stay Strong, a preschool nutrition and sustainability education programme by FairPrice Foundation has helped shape healthier habits for her daughter and family. During a supermarket trip, six-year-old Fatimah advised her family against buying a certain beverage after spotting its Nutri-Grade label. It was a proud moment for Madam Herny, who realised her daughter was actively applying her newfound nutrition knowledge, to influence healthier habits in the family. Today, Fatimah and her family actively pursue healthier food choices, creating lasting changes at home.
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Encouraging Healthy Habits from a Young Age
Madam Herny Natra Mohd Joha, 37, is grateful for how the Start Strong, Stay Strong, a preschool nutrition and sustainability education programme by FairPrice Foundation has helped shape healthier habits for her daughter and family. During a supermarket trip, six-year-old Fatimah advised her family against buying a certain beverage after spotting its Nutri-Grade label. It was a proud moment for Madam Herny, who realised her daughter was actively applying her newfound nutrition knowledge, to influence healthier habits in the family. Today, Fatimah and her family actively pursue healthier food choices, creating lasting changes at home.
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Stretching Every Dollar with Dignity
Mdm Zeng, a 39-year-old assistant preschool teacher and mother of three, knows the importance of making every dollar count. With a tight household budget, she depends on FairPrice house-brand products for their reliable quality and affordability. Although the CHAS scheme helps ease medical expenses, grocery costs remain a constant challenge. FairPrice’s house-brand range plays a key role in helping her manage her finances while continuing to care for her children with dignity.
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Finding Relief and Inspiration Through Support
Syuhadah Binte Mazlan, a second-year ITE student, found that receiving a care pack from FairPrice Foundation meant more than just daily essentials. It provided her family with much-needed relief, allowing them to focus on other important priorities without added financial stress. During Ramadan, volunteers from FairPrice Group visited her campus to connect with students and share information about potential career opportunities in the retail, supply chain and logistics sectors. She described the gesture as a meaningful difference in her daily life, offering both practical help and hope for the future.
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Madam Suzanna – A Full Plate
As the sole provider for six kids, losing her job during the pandemic was tough. But when hope seemed distant, Riverlife Community Services stepped in with essentials like groceries and milk powder.
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Uncle Bob – Chinese New Year Celebrations at Ren Ci
Mr. Low Seng Huan, fondly known as Bob, left a lasting impression on the FairPrice Group team during our recent Chinese New Year (CNY) visit to Ren Ci Hospital at Ang Mo Kio. A simple visit may seem small, but for extraordinary individuals like Bob, it means the world. The team shared special moments, and the delightful performances by NTUC First Campus kids filled Ren Ci with festive joy, bringing smiles to its residents.
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Makcik Valiant – Gift A Festive Care Pack
Makcik Valiant’s story serves as an important reminder of the trials and challenges that so many around us go through, even though we might not see it. Her strength and resilience in the face of adversity is an inspiration and example of the good that can be accomplished by a community that comes together in support of each other.
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Madam Gaya and Aunty Lim – Neighbourhood Food Share Initiative
Caring for her husband after his stroke and looking after their kids is not an easy balancing act for Mdm Gaya Rujake, especially with the added stress of school fees. Meanwhile, Aunty Lim has had to face her own challenges after her elderly mother’s passing. Adjusting to living alone has its ups and downs too.
Serving our Community
It’s our people who truly bring our mission to life. Their passion fuels the diverse programmes we run, ensuring a sustained and meaningful impact in the communities we serve.
Frequently Asked Questions
Since we were set up by the labour movement in 1973, our philosophy has been to do well by doing good. This twin goal of purpose and profit has guided us in our community engagement and philanthropic efforts, which aim to not just support the community but also empower people for the long-term. We do this through keeping essentials within reach and cultivating a strong core of community support.
Our initiatives benefit vulnerable communities who may have issues accessing or affording basic needs, such as lower-income families and the poor and needy.
By redistributing resources to where they are most needed, we also promote a circular economy and help to reduce the collective carbon footprint.
As a registered charity, FairPrice Foundation partners charitable organisations that support individuals. Please visit the FairPrice Foundation website for more information on your eligibility.
Pre-loved textbooks can be donated at selected FairPrice stores around Singapore during the donation drive period. The donated textbooks will then be sorted by volunteers before the distribution drive.
For more information on how you can contribute, please visit the Share-a-Textbook website.
For more information on locations and timings of FairPrice on Wheels trucks, please visit the FairPrice on Wheels page.
Yes, you can! Rescued fruits and vegetables from our stores are distributed to residents in the community on a weekly basis. Please visit the Neighbourhood Food Share Initiative website for more information on how to volunteer.
Block parties are open to all residents of the community, and feature fun games, food, and more. Please visit the Block Parties page for the latest updates on when the next Block Party will be held.
Staying accountable matters. Every year, FairPrice Group tracks its impact on people and planet in its Sustainability Report, which includes information on the number of beneficiaries, donation figures, energy savings, and more.
See the latest Sustainability Report here.
FairPrice Group channels its profits towards supporting initiatives and programmes that benefit the community through its philanthropic arm, FairPrice Foundation. We carefully evaluate each grant and sponsorship application to ensure that our giving creates a significant and positive impact.
For more info, please visit the FairPrice Foundation‘s website.