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FairPrice Group rallies Singaporeans to help more needy families put nutritious meals on the table through A Full Plate

FairPrice Group rallies Singaporeans to help more needy families put nutritious meals on the table through A Full Plate

  • Third edition of Singapore’s largest food donation drive builds on sustained real support for communities in need, with FairPrice Foundation contributing $1 million
  • Nationwide food donation drive runs from 12 October to 13 December 2026, aiming to provide close to 600,000 instances of support to beneficiaries through 21 community and charity partners in 2027
  • Customers encouraged to donate grocery bundles across participating FairPrice Supermarkets, FairPrice Xpress, Cheers, Unity pharmacies, FairPrice Online, and the FPG app, as well as hot meals at selected Kopitiam and Bagus outlets

SINGAPORE, 12 OCTOBER 2026 – FairPrice Group (FPG) and its philanthropic arm, FairPrice Foundation (FPF), are inviting Singaporeans to come together once again to help bring fresh, nutritious groceries and hot meals to communities in need through the third edition of A Full Plate, Singapore’s largest food donation drive. 

Running from 12 October to 13 December 2026, the nationwide initiative aims to provide support for close to 600,000 beneficiaries across 21 community and charity partners1. FPF will anchor the initiative with a $1 million contribution towards fresh groceries and hot meal vouchers, while Singaporeans can play a part through donations across FairPrice supermarkets, Kopitiam and Bagus outlets, FairPrice online and the FPG app. 

Since its launch in 2024, A Full Plate has raised over $3 million to provide practical food and nutrition assistance to communities in need. The initiative was developed following findings from FPG’s “A Full Plate” study, which highlighted the challenges lower-income families face in accessing fresh protein, fruits, and vegetables. Beyond improving access to nutritious food, the initiative has helped seniors ease their grocery expenses, enabled lower-income families to stretch their household budgets and supported migrant workers in their daily meal essentials.

Vipul Chawla, Group CEO, FairPrice Group said: “Over the past three years, A Full Plate has shown how something as simple as access to nutritious food can make a meaningful difference to people’s lives. For the seniors, families and workers we support, every grocery bundle or meal received helps ease everyday expenses and takes away some of the worry about putting food on the table. Through FairPrice Foundation, we remain committed to sustaining this support, and we hope more Singaporeans will join us in making a difference, in whatever way they can.”

For Mdm Esther Yoong, a beneficiary of Woodlands Social Centre, A Full Plate has helped her provide more nutritious and varied meals for her children through monthly food rations containing fresh fruits, breakfast items and other daily essentials. “Thanks to the monthly food packs, I can give my children fresh fruits more regularly and provide them with cereal and milk for breakfast. It gives me peace of mind knowing they can enjoy more nutritious and varied meals,” she shared.

How Singaporeans Can Donate to ‘A Full Plate’

From 12 October to 13 December 2026, Singaporeans may donate through two simple ways:

  • Fund a Fresh Grocery Bundle: Shoppers can donate $10, $30, $50, or $100 at checkout across participating FairPrice supermarkets, FairPrice Finest, FairPrice Xtra, FairPrice Xpress, Cheers, Unity pharmacies, FairPrice Online, or the FPG app.
  • Gift a Warm Meal at Kopitiam: Diners can donate a hot meal or beverage bundle at checkout across participating Kopitiam and Bagus outlets. Bundles are priced at $2, $3, or $5.
Sustained Community Care Across Every Stage of Life

A Full Plate is part of FPG and FPF’s broader commitment to uplifting communities through practical, everyday support aimed at keeping daily essentials within reach for all. Other initiatives include:

FairPrice Group

  • Price Cuts on Singaporeans’ most popular protein sources: Lowering and holding prices on selected chicken and egg products across more than 100 FairPrice supermarkets from 1 October to 31 December 2026.
  • FairPrice Return Vouchers: Five rounds of FairPrice Return Vouchers to provide customers with additional savings on their grocery purchases.
  • CHAS discounts: Doubling weekly discounts from 3% to 6% for CHAS Blue and Orange cardholders from 2 September until 31 December 2026.
  • Price freeze on daily essentials: Freezing prices on 100 daily essentials, subsequently expanded to 500 essentials from 9 April till 31 August 2026.
  • BestSellers for Less: A 12-week campaign offering discounts of up to 36% on popular daily essentials under FairPrice’s housebrand.

FairPrice Foundation

  • Stay Strong: Piloted Singapore’s first gamified nutrition education programme for seniors, translating clinical nutrition guidance into simple, practical daily habits.
  • Start Strong, Stay Strong: Launched Singapore’s first preschool nutrition and sustainability education initiative to help young children develop healthy and sustainable eating habits.
  • Cheers Breakfast Club: Providing 12,000 free breakfast bundles to Primary 6 students through the programme’s third edition, supporting them as they prepare for the Primary School Leaving Examination (PSLE).
  • Cheers Protein Giveaway: Piloting the distribution of protein drinks to 4,500 youths from self-help groups (SHGs), in partnership with Cheers, from 31 July to 31 August 2026.
  • Protein Pledge: Committing $1 million worth of fresh protein to vulnerable communities across Singapore by 2030, with the initiative expanded to include milk distribution to senior beneficiaries from July 2026.
  • Neighbourhood Food Share: Continuing the monthly distribution of more than eight tonnes of rescued fruits and vegetables to communities in need across Singapore, through FPG’s network and operations.

For more information on A Full Plate or to make an online donation, please visit www.fairpricegroup.com.sg/fairprice-foundation/a-full-plate-donation-drive/.

  1. Community and charity partners include: Allkin Singapore Ltd, Beyond Social Services, Boys’ Brigade Share-A-Gift, Blessed Grace Social Services Limited, Catholic Welfare Services (Saint Theresa’s Village), Filos Community Services, Food Bank Singapore, Food From The Heart, Hao Ren Hao Shi, Jamiyah Foodbank, Lions Befrienders, Migrant Workers’ Centre, Methodist Welfare Services, MYMCA Singapore, Riverlife Community Services, SHINE Community Services, Singapore Red Cross, The Helping Hand, Woodlands Social Centre, Xin Yuan Comcare Ltd, Yong-En Care Centre
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