Store of Tomorrow
Through our Store of Tomorrow (SOT) programme, we are reimagining how digital transformation and innovation can make things easier on the experience and wallet for our customers. Our goal is to leverage technology to enable our mission of making every day a little better for all in Singapore.
For Our Customers
We are integrating the latest technology across our businesses and touchpoints to make things easier on the wallet and experience for our customers through our Store of Tomorrow programme.
FairPrice Group app
The FairPrice Group app provides over 1.7 million users with a single point of access to all of our touchpoints. Customers can shop for groceries in-store and online, pay for their meals at Kopitiam, make purchases at Cheers and Unity, all while earning rewards and rebates through leading loyalty programme Link.
Smart Carts
Smart Carts, integrated with the FairPrice Group app, have built-in displays that provide customers with in-store navigation, real-time product promotion alerts, tailored product recommendations, and a seamless scan-and-go checkout, making shopping more efficient and enjoyable.
Digital Price Cards
Digital price cards in grocery aisles display real-time prices and promotions, enabling customers to easily compare and choose the best deals. This initiative also supports FairPrice Group’s sustainability efforts by reducing the need for printed tags.
Digital ‘Endless’ Aisle
The Digital ‘Endless’ Aisle concept delivers a hybrid shopping experience, integrating online and physical stores. By scanning QR codes throughout the store with the FairPrice Group app, shoppers are able to access an extended vast range of product options for purchase and delivery.
Grab and Go
AI-unmanned Cheers stores and fridges are making convenience more accessible in underserved communities and locations across the island. Customers just check in or enter with their FairPrice Group app, select their desired items, and leave, making convenience shopping more effortless and efficient.
Gen-AI Assistant for Body Composition Analysis
In-store Gen-AI Shopping Assistants are transforming the customer experience at Unity pharmacies. The virtual assistant offers personalised supplement recommendations tailored to individual health needs, along with price and promotion comparisons.
Digital Wine Sommelier
The Digital Wine Sommelier reimagines wine shopping by curating recommendations around individual taste, price, and more. Shoppers can receive personalised wine recommendations from in-store Gen-AI Shopping Assistants directly on their phones, or simply scan bottle barcodes to access detailed wine information.
Customer Service Chatbots
Customer service chatbots powered by generative AI enhance the customer experience by handling live chat enquiries in real time, 24/7 – delivering faster responses for simple queries, freeing up human agent time to resolve more complex cases.
For Our Employees
We are revolutionising processes through digital innovation to empower our employees, enabling them to work more efficiently and enhance customer service, as detailed in the features below.
Grocer Genie
Grocer Genie, a smartphone app-based virtual assistant, revolutionises store operations. It automatically assigns store tasks to frontline workers, provides store management with regular updates and data-driven insights on how in-store operations can be improved.
Vision AI
Vision AI uses advanced CCTV video analytics to give staff real-time alerts on what needs attention in the store. This allows them to quickly handle issues like restocking shelves, cleaning spills, and opening new checkout lanes, all to improve the customer experience.
Omnichannel Retail Media
By tapping into FPG’s omnichannel retail media network, brands gain exposure to the customer base of Singapore’s largest retailer, and valuable insights from first-party customer data that enables more precise targeting, full-funnel advertising, and measurable campaign results.
Autonomous Vehicles
As the first organisation in Singapore to gain regulatory approval to trial autonomous vehicles on public roads for cargo transportation, we are revolutionising our supply chain. Integrating autonomous vehicles boosts productivity, reduces our carbon footprint, and ultimately makes every day a little better for our customers, our people, and the planet.
Ready to Shop at the
‘Store of Tomorrow’?
Unlock the future of grocery shopping with your FairPrice Group app at FairPrice’s ‘Store of Tomorrow’.