Day of Service

FairPrice Group’s employee volunteering initiative

Day of Service is our employee volunteering initiative that empowers our people to uplift lives and strengthen communities.

Rooted in FairPrice Foundation’s three strategic pillars—uplifting communities through nutrition and access to daily essentials, strengthening community welfare and engagement, and supporting workers’ welfare—our volunteers take meaningful action where it matters most.

These Day of Service initiatives include:

  • Distributing hot meals and fresh produce through initiatives like the Neighbourhood Food Share and A Full Plate donation drive
  • Engaging communities in meaningful conversations and activities to boost nutrition knowledge and distributing high-protein essentials like eggs through the Protein Pledge
  • Befriending seniors and children through festive outreach and community bonding activities that foster care, connection, and joy

Through Day of Service, our people bring our values to life – one act of kindness at a time.

Our impact since 2023

Over

4,000

volunteer hours

Over

1 million

beneficiaries engaged

Over

100

community engagement activities

Our Corporate Partners

Hear from our Employees

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“Smooth deliveries don’t just happen – they’re carefully planned and hatched! Each day, we work closely across teams to coordinate schedules and manage our stock, making sure fresh eggs reach our beneficiaries and community partners safely and on time. It’s truly heartening to know that what we do makes a real difference in their daily meals.”

Cheng Shien Li
Category Manager, Products

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“As an ITE alumnus and manager in Central Operations, the Ramadan do-good distribution event with Mendaki at ITE College Central meant more to me than just giving back – it was a meaningful opportunity to inspire the next generation. I shared my own journey navigating my career after ITE, offering practical advice and showing that with dedication and resilience, success is within reach. By opening up about my path to leading a team of 45, I hoped to break down any stigmas and help the students see their own potential. It was incredibly fulfilling to return to my alma mater and share this message – a reminder that opportunities are out there for those who persevere.”

Mohamad Khairul Khan Bin Zulkafri
Senior Executive, Operations Supply Chain Warehouse & Distribution

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“I chose to volunteer because I wanted to give back to the community. As a foreigner living in Singapore, I’ve experienced so much kindness and support, and I felt it was time to return the favor. Thanks to my company’s volunteer initiatives, getting involved was easy and meaningful. One key takeaway from this experience is just how powerful small acts of kindness can be. It reminded me that each of us has the ability to make a difference, no matter how small our actions may seem.”

Marjorie Sibal
Outlet Manager Kopitiam Corner

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“I used to train special needs students to prepare them for work in the retail sector, and loved being able to connect with the students as they learn and grow. Befriending the kids at Rainbow Centre and supporting their learning in the classroom brought back so many of those precious memories. I’m truly grateful for the chance to continue supporting these incredible kids and make a small difference in their lives…through our Day of Service employee volunteering programme.”

Magaleswari Jessica Mahendran
Senior Executive (Training), Retail Business, Cheers

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“Childhood is such a precious time, but not every child can enjoy that as they may have to worry about their basic needs. We saw an opportunity for us to treat the kids to a special art-jamming experience – something they may not otherwise have the opportunity to enjoy – and we’re so glad they had fun, and were able to express their creativity! I’m not the best with children, but I’m thankful for the opportunity to bring hope, and be a positive role model for them.”

Octavian Tan Yan Jie
Talent Acquisition Specialist, Human Resources

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I love interacting with the elderly, as they remind me of my own parents. One of the elderly uncles was initially reluctant to join us due to mobility issues. As we toured the garden and crafted terrariums, he began to open up and eventually shared that he was very glad he came. It was so fulfilling to see the smile on his face — what was just a few hours of our time can be so precious for someone else. I’m grateful for the opportunity to make a difference, however small, in their lives.

Albert Ranara
Supervisor (Fresh), FairPrice Clementi Ave 3

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“Day of Service has provided me with a sense of purpose and motivation in learning more about our community. Through volunteering at Willing Hearts, I am humbled to serve with many like-minded individuals in delivering hot meals to the needy. It also provided a glimpse on the challenges experienced by our low-income population and reminded me to be grateful for all resources, especially the basic necessity – food.

I look forward to the continued growth of purposeful giving and believe that our little contribution can bring about a ripple effect to our community.”

Dennis Quek
General Manager, Kopitiam

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“Being in an operational role that requires shift work makes it hard to find time for volunteering. So, I was thrilled when my colleague ‘jio-ed’ me to deliver hot meals to the elderly. Having a team that is supportive of doing good really makes a huge difference! Through this Day of Service activity, it really struck me how (our community partners) depended on volunteers to reach out to those in need. It was heartening to see so many people make an effort to care for our community and I look forward to more opportunities to make a difference in someone’s life.”

Siti Rabaah
Senior Executive, Customer Service

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“I’ve always had a soft spot for the elderly, maybe because I received so much love from my late grandparents. Delivering goodie bags to the nursing homes and visiting with the residents is my way of giving back the love I received and it allowed me to honour the memory of my grandparents.”

Purita Suncioco De Roxas
Branch Manager, BSHA

Serving our Community 

It’s our people who truly bring our mission to life. Their passion fuels the diverse programmes we run, ensuring a sustained and meaningful impact in the communities we serve.

Our Stories

Partner With Us To Make a Difference in the Community

For opportunities to collaborate, do reach out to [email protected].