Driving social impact and improving lives within the community

FairPrice Foundation works with over 200 partners every year to improve lives within the community. Its efforts are aimed at uplifting communities through nutrition and access to daily essentials, strengthening community welfare and engagement in nutrition education and sustainability education, and supporting workers’ welfare, especially when it comes to everything food.
Our Impact
Over
1 million
lives impacted through 2024’s programmes
4,636
volunteering hours committed in serving the community
209
community partners supported

Our Signature Programmes
We pioneer initiatives to meet evolving community needs, driving social innovation that enhances nutrition, well-being, and social cohesion.
Through our signature programmes, we empower communities with better nutrition, affordability, and support for healthier, happier lives.

A Full Plate
Singapore’s largest food donation drive is improving access to healthy and nutritious meals for communities in need.

CHAS Blue & Orange discounts
Daily essentials are more affordable, helping lower- and middle-income families with better grocery savings.

Cheers Breakfast Club
Nutritious breakfast bundles provide nourishment and encouragement for a strong head start as Primary 6 students prepare for the Primary School Leaving Examination.

Start Strong Stay Strong
Preschoolers and families are empowered with nutrition and knowledge to make better and more sustainable food choices.

Protein Pledge
Vulnerable communities across Singapore gain better access to fresh protein, a critical part of a healthy diet.

Stories from the Community
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A Full Plate donation drive: A Mother’s Care Through Cooking
Mdm Rose finds joy in cooking, especially for her daughter, who is unable to work due to ongoing health issues. Despite her passion for preparing meals, Mdm Rose faces difficulties getting groceries, as chronic knee pain limits her mobility. Thanks to FairPrice Foundation’s A Full Plate distribution, she now receives fresh fruits and vegetables at her void deck every other Saturday – making nutritious cooking more accessible and less of a physical strain. This simple routine has brought her both relief and gratitude, allowing her to continue caring for her daughter through the meals she lovingly prepares. Read more >
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Protein Pledge: Bringing Joy Through a Shared Meal
Madam Herny Natra Mohd Joha, 37, is grateful for how the Start Strong, Stay Strong, a preschool nutrition and sustainability education programme by FairPrice Foundation has helped shape healthier habits for her daughter and family. During a supermarket trip, six-year-old Fatimah advised her family against buying a certain beverage after spotting its Nutri-Grade label. It was a proud moment for Madam Herny, who realised her daughter was actively applying her newfound nutrition knowledge, to influence healthier habits in the family. Today, Fatimah and her family actively pursue healthier food choices, creating lasting changes at home. Read more >
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Encouraging Healthy Habits from a Young Age
Madam Herny Natra Mohd Joha, 37, is grateful for how the Start Strong, Stay Strong, a preschool nutrition and sustainability education programme by FairPrice Foundation has helped shape healthier habits for her daughter and family. During a supermarket trip, six-year-old Fatimah advised her family against buying a certain beverage after spotting its Nutri-Grade label. It was a proud moment for Madam Herny, who realised her daughter was actively applying her newfound nutrition knowledge, to influence healthier habits in the family. Today, Fatimah and her family actively pursue healthier food choices, creating lasting changes at home. Read more >
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Stretching Every Dollar with Dignity
Mdm Zeng, a 39-year-old assistant preschool teacher and mother of three, knows the importance of making every dollar count. With a tight household budget, she depends on FairPrice house-brand products for their reliable quality and affordability. Although the CHAS scheme helps ease medical expenses, grocery costs remain a constant challenge. FairPrice’s house-brand range plays a key role in helping her manage her finances while continuing to care for her children with dignity. Read more >
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Finding Relief and Inspiration Through Support
Syuhadah Binte Mazlan, a second-year ITE student, found that receiving a care pack from FairPrice Foundation meant more than just daily essentials. It provided her family with much-needed relief, allowing them to focus on other important priorities without added financial stress. During Ramadan, volunteers from FairPrice Group visited her campus to connect with students and share information about potential career opportunities in the retail, supply chain and logistics sectors. She described the gesture as a meaningful difference in her daily life, offering both practical help and hope for the future. Read more >
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Madam Suzanna – A Full Plate
As the sole provider for six kids, losing her job during the pandemic was tough. But when hope seemed distant, Riverlife Community Services stepped in with essentials like groceries and milk powder. Read more >

Community Partners
























Our Initiatives
FairPrice Foundation is dedicated to rallying the community in support of the poor and needy through its outreach programmes and initiatives.
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FairPrice Foundation brings back Cheers Breakfast Club to fuel PSLE students for success
ACTIVITIES
SINGAPORE, 21 August 2025 – FairPrice Group (FPG), together with its convenience store banners Cheers and FairPrice Xpress, announced today the return of its popular Cheers Breakfast Club initiative for the second year running. Through the first-in-Singapore initiative, FPG will provide Primary 6 (P6) students with free nutritious breakfast bundles to support their physical and […]
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Madam Gaya and Aunty Lim – Neighbourhood Food Share Initiative
ACTIVITIES
Caring for her husband after his stroke and looking after their kids is not an easy balancing act for Mdm Gaya Rujake, especially with the added stress of school fees. Meanwhile, Aunty Lim has had to face her own challenges after her elderly mother’s passing. Adjusting to living alone has its ups and downs too.
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FairPrice Group and ExxonMobil join forces to raise more than $100,000 for Children’s Aid Society in annual charity car wash
ACTIVITIES
Singapore, 23 September 2023 – FairPrice Group (FPG) and ExxonMobil Asia Pacific Pte Ltd commemorated 20 years of strategic alliance with their ninth annual charity car wash event today. To commemorate the significance of the decades-long partnership, almost 200 volunteers came together to clean cars to raise over $100,000 to be donated to the Children’s Aid […]
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FairPrice Group reinforces commitment to moderate cost of living in Singapore with an increased focus on Own Brands offerings
ACTIVITIES
Singapore, 31 July 2023 – FairPrice Group (FPG) today reinforced its commitment to help consumers moderate the cost of living by delivering even more variety and value to customers through its own brands portfolio of products. With the protracted inflationary environment and a looming recession, Singaporeans are proactively seeking more value in FPG’s own brand products […]
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FairPrice Group commemorates 50 years of purpose; vows to continue moderating cost of living
ACTIVITIES
SINGAPORE, 22 July 2023 – Singapore’s largest retailer and social enterprise FairPrice Group (FPG) celebrated its 50th anniversary this evening with a commitment to double down on its long-term mission – to help all in Singapore moderate the cost of living. FPG pledged to remain relevant in the changing lives of its customers, by continuing to […]
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FairPrice Group and ComfortDelGro sign MOU to jointly bring greater value to their customers
ACTIVITIES
SINGAPORE, 12 July 2023 – FairPrice Group’s (FPG) NTUC Link, Singapore’s largest coalition rewards programme, and the Private Mobility Group (PMG) of ComfortDelGro, one of the world’s largest land transport companies, have signed a Memorandum of Understanding (MoU) to provide customers on their respective rewards programmes with greater value and savings, when they consolidate their spend […]
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FairPrice Group to augment Government’s latest cost-of-living cash payouts
ACTIVITIES
Singapore, 16 June 2023 – FairPrice Group (FPG) is leaving no stone unturned when helping customers cope with the unprecedented rising cost of living. FPG announced that from 15 June to 13 September, customers would be able to tap into over $2,000 worth of savings each through its Save Every Day campaign. Vipul Chawla, Group CEO, […]
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Socially-conscious enterprise hawker centre managed by Kopitiam served more than 1 million meals since its opening in December 2022
ACTIVITIES
SINGAPORE, 10 June 2023 – Kopitiam, part of the FairPrice Group (FPG) today announced that since the soft opening of Senja Hawker Centre in late 2022, it has served more than 1 million meals within its sixth month of operations. Since then, the hawker centre has also enjoyed good footfall. The socially-conscious enterprise hawker centre honours […]