Doing well in order to do good, supporting vulnerable communities through community engagement
Since it was established as FairPrice Group’s philanthropic arm in 2008, FairPrice Foundation has disbursed $120 million to charitable causes that support the poor and needy, worker welfare, and meaningful community engagement in Singapore.
As a corporate donor, FairPrice Group has also contributed $178 million to the Foundation in support of its mission.
Our Mission
FairPrice Foundation is dedicated to building stronger communities through better nutrition—meeting the needs of Singapore’s poor and vulnerable by keeping everyday nutrition and essentials accessible for all, deepening community engagement, and supporting worker welfare.
Supporting workers’ welfare
We are committed to uplifting vulnerable workers across all industries, ages, and backgrounds—fostering an inclusive society where no one is left behind. From providing 50-cents coffee and tea during May Day to organising regular distribution of protein such as eggs as part of our Protein Pledge, we support their wellbeing through access to nutritious, affordable food.
Strengthening community welfare and engagement
Taking an upstream approach, we nurture strong communities through a focus on nutrition and sustainability education. Our signature initiatives include the Start Strong Stay Strong nutrition education programme for pre-schoolers and the Neighbourhood Food Share initiative which rallies the community to reduce food waste and champion food circularity. Through these efforts, we aim to keep nutrition accessible for all and empower families to make choices that are better for their health and for the planet.
Our Leadership
FairPrice Foundation is led by a board of directors and management team that are deeply invested in FairPrice Group’s social mission of keeping daily essentials within reach for all in Singapore.
Board of Directors
Ms Tan Hwee Bin
Chairman, joined 2026
Ms Tan Hwee Bin
Chairman, joined 2026
Ms Tan is the Chairman of NTUC FairPrice Co-operative Limited and NTUC FairPrice Foundation. She is the Executive Director of Wing Tai Holdings Limited. She serves as a Director of NTUC Enterprise Co-operative Limited and Tripartite Alliance Limited. She is also the Vice President of Singapore National Employers Federation.
Previously, Ms Tan was the Chairman of SLF Strategic Advisers Pte Ltd and NTUC Health Co-operative Limited. She served on the board of the Agency for Integrated Care Pte Ltd and Singapore Labour Foundation. Ms Tan also served as a member of the Corporate Governance Advisory Committee of the Monetary Authority of Singapore (MAS).
She was awarded the Public Service Medal (PBM) and the Public Service Star (BBM) by the Singapore Government. She is also an awardee of NTUC’s Meritorious Service Award.
Ms Lim Sau Hoong
Board Member, joined 2016
Ms Lim Sau Hoong
Board Member, joined 2016
Ms Lim is currently a Board Director and EXCO Member of the Chinese Development Assistance Council (CDAC) and the Chairperson of its Stakeholders Communications Committee.
She is also a Director of Shaofen Labs Pte. Ltd. and the Lee Kuan Yew Fund for Bilingualism. She previously served as Chief Executive Officer and Executive Creative Director of 10AM Communications Private Limited Singapore, as well as an Independent Director of Multi Water Holdings Limited. She was also Chairperson of the Public Education Committee of the National Council for Problem Gambling; Chairperson of the Promote Mandarin Council; Vice Chairperson of the Singapore Note and Coin Advisory Committee; Independent Director of the Board of Ascendas REIT; Member of the National Parks Board; Director of the Singapore Chinese Orchestra Board; Appointed Member of the Singapore50 Culture and Community Committee; Visual Advisor of the 2008 Beijing Olympics Opening Ceremony; Chairperson of the Advisory Committee of Singapore Pavilion, 2010 World Expo; and the Group Head for the Committee to Promote Chinese Language Learning.
Mr Arasu Duraisamy
Board Member, joined 2024
Mr Arasu Duraisamy
Board Member, joined 2024
Mr Arasu is a member of the NTUC Central Committee and the President of the Singapore Port Workers Union.
Within the Labour Movement, Mr Arasu serves on various NTUC Committees, such as the NTUC Education and Training Fund (NETF) Board of Trustees, NTUC Industrial Relations and training Councils, the NTUC50 Development Fund Management Committee, and the Ong Teng Cheong Education Trust Fund Management Committee. Mr Arasu is also a member of the ITE Board of Governors. He is a member of the NTUC Investment Committee and NTUC Club Management, Finance & Strategy and Audit Committee. Mr Arasu was appointed a Nominated Member of Parliament for one term of office.
Mr Vipul Chawla
Board Member, joined 2024
Mr Vipul Chawla
Board Member, joined 2024
Vipul Chawla is the Group Chief Executive Officer and Interim Chief Executive Officer (Retail Business) of FairPrice Group, which comprises NTUC FairPrice, Kopitiam, NTUC Foodfare, and NTUC Link social enterprises. The Group has over 570 touch points across the island and employs almost 13,000 staff, with an annual turnover of over $4.5 billion.
Vipul is responsible for ensuring that FairPrice Group maintains its balance between profit and purpose – he guides the business in delivering on its social mission to keep daily essentials within reach for all, while maintaining its operational sustainability for the long term.
Vipul brings 30 years of retail industry experience to his role as Group CEO – prior to joining the organisation in 2022, he led Fortune 500 companies across the world based in global hubs such as the UK, US, and Singapore. In his previous role, he was the Division President for Pizza Hut International, a part of Yum! Brands Inc. – the world’s largest restaurant company with an excess of 50,000 restaurants globally.
Vipul led Pizza Hut International’s digital transformation, spearheading its transition into a purpose-driven, digitally enabled business. Under his management, the company increased its digital engagement from 15 percent to 60 percent. He oversaw more than 350,000 employees across 110 countries.
In 2013, he was named as one of the 50 leading marketers in Asia by the Internationalist.
Mr Don Yeo
Board Member, joined 2025
Mr Don Yeo
Board Member, joined 2025
Mr Don Yeo is currently Chief Corporate Officer at NTUC Enterprise, the holding entity for NTUC’s portfolio of enterprises. He holds directorship appointments on the boards of NTUC First Campus, NTUC Health, NTUC LearningHub, FairPrice Foundation and MoneyOwl Pte Ltd.
Prior to joining NTUC Enterprise, Mr Yeo had served as Deputy President at the National University of Singapore, and as Deputy CEO of the Central Provident Fund Board. He was previously a board member on the Singapore Examinations and Assessment Board and the CPA Australia Singapore Division Council.
Management Team
Ms Jean Khong
General Manager
Ms Jean Khong
General Manager
Ms Khong was appointed the General Manager of FairPrice Foundation in April 2024. She is also the Group Head of Marketing and Communications at FairPrice Group.
Ms Khong oversees the Foundation’s initiatives to ensure that they resonate with and contribute meaningfully to FairPrice Group’s social mission to keep daily essentials within reach for all in Singapore.
She brings with her close to two decades of experience in integrated communications from the banking industry, with a proven track record of strategic leadership in aligning an organisation’s mission and values. She holds a Bachelor of Journalism from the University of Queensland.
Mr Yew Chee Meng
Chief Financial Officer
Mr Yew Chee Meng
Chief Financial Officer
Yew Chee Meng was appointed Chief Financial Officer of FairPrice Foundation in March 2026. He has been with FairPrice Group since 2019 and currently serves as Senior Director and Head of Governance, Risk and Compliance. Prior to joining FairPrice Group, he was the Financial Controller at NTUC Enterprise.
Mr Yew brings over two decades of experience in financial management, including corporate finance, treasury management, capital structuring, financial planning and analysis, financial reporting, tax management, audit and consulting. He holds a Bachelor of Accountancy from Nanyang Technological University. He is also a Chartered Accountant of Singapore.
Annual Report 2025
Read about our impact, financials, and future goals.
Our Annual Reports
Explore FairPrice Foundation’s impact through our annual reports. Gain insights into our initiatives and commitment to serving the community.
Uplifting communities through nutrition and access to daily essentials
Through our community partners, we support over one million beneficiaries with food donation drives and nutritious meal deliveries. Our key initiatives include A Full Plate—Singapore’s largest donation drive—along with the CHAS Blue and Orange discount schemes, help ensure daily essentials and fresh, nutritious produce are kept within reach for all in the community. Through these efforts, we aim to build more nutrition-resilient communities across Singapore.