Mr Kee Teck Koon is the Chairman of the NTUC FairPrice Foundation, FairPrice Group’s philanthropic arm. He is also the Chairman of NTUC Fairprice Co-operative Limited and Deputy Chairman of NTUC Enterprise Co-operative Limited, the holding company of Fairprice Group, NTUC First Campus, NTUC Health, Income Insurance Limited, NTUC LearningHub, and Mercatus.

He also holds directorships in Changi Airport Group, CapitaLand Investment Limited, Tangram Asia Capital LLP and Mandai Park Holdings Pte Ltd. He is a Board Advisor of Income Insurance Limited and a member of the Angsana Fund Investment Committee of the Singapore Labour Foundation.

Mr Kee was awarded the Public Service Star (BBM) by the Singapore Government and Meritorious Service Award by the National Trades Union Congress in 2021.

Mr Kee holds a Master of Arts in Engineering Science from Oxford University, UK.

Ms Lim is the Independent Director of Multiwater Holdings Limited, Group Head for the Committee to Promote Chinese Language Learning, and Chairperson of the Chinese Development Assistance Council Stakeholders Communications Committee.

She previously served as the Chief Executive Officer and Executive Creative Director of 10AM Communications Private Limited Singapore. She was also Chairperson for the Public Education Committee of the National Council for Problem Gambling, Chairperson for the Promote Mandarin Council, Vice Chairperson of the Singapore Note and Coin Advisory Committee, the Independent Director of the Board of Ascendas Reit, Member of the National Parks Board, Director of the Singapore Chinese Orchestra Board, Appointed Member of the Singapore50 Culture and Community Committee, Visual Advisor of the 2008 Beijing Olympics Opening Ceremony and Chairperson of the Advisory Committee of Singapore Pavilion, 2010 World EXPO.

Ms Lim was appointed to the Board of Directors at FairPrice Group in 2016.

Mr Ong is the Vice President of the NTUC Central Committee, the planning, policy, and executive organ of NTUC tasked with furthering NTUC’s objectives. He also chairs the Labour Movement’s Aerospace and Aviation Cluster, and serves as the General Secretary of the SIA Engineering Company Engineers and Executives Union, a post he has held since 2007.

Within the Labour Movement, Mr Ong chairs the NTUC Risk and Audit Committee and is the Chairman of the NTUC Workplace Safety and Health Committee. He is also a Member of the Workplace Safety and Health Council.

Mr Ong was appointed to the Board of Directors at FairPrice Group in 2020.

Mr Zulkifli Baharudin is the Executive Chairman of Indo-Trans Logistics Corporation, a logistics and supply chain company across Indo-China.

He is an Independent Director of GDS Holdings Ltd (PRC), Virtus Holdco Limited (UK), Omni Holdco LLC (USA), SymAsia Foundation Ltd, Asian Plantations Ltd, STT GDC Indonesia JVCo Pte Ltd and PT STT GDC Indonesia. He is currently Singapore’s Non-Resident Ambassador to the Republic of Kazakhstan and the Republic of Uzbekistan.

He was appointed as Singapore’s Justice of Peace in September 2020. He also served as a Nominated Member of Parliament from October 1997 to September 2001, and was awarded the Public Service Medal in 2005 and Public Service Star Medal in 2011. He obtained a Bachelor of Science from the National University of Singapore.

Ms Baharudin was appointed to the Board of Directors at FairPrice Group in 2023.

Ms Khong was appointed the General Manager of FairPrice Foundation in April 2024. She is also the Head of Group Strategic Communications at FairPrice Group.

Ms Khong oversees the Foundation’s initiatives to ensure that they resonate with and contribute meaningfully to FairPrice Group’s social mission to keep daily essentials within reach for all in Singapore.

She brings with her close to two decades of experience in integrated communications from the banking industry, with a proven track record of strategic leadership in aligning an organisation’s mission and values. She holds a Bachelor of Journalism from the University of Queensland.

Daniel Chea was appointed as the Chief Financial Officer of FairPrice Foundation in January 2024. He has been with FairPrice Group since 2019, where he currently serves as Director and Head of Corporate Control. Prior to that, he was the Head of Finance, Strategy, and Analytics for FairPrice Group’s e-commerce business.

Mr Chea has extensive experience in finance and consulting. He was previously the CFO of a local conglomerate in the food vertical, and spent more than 9 years as a Management Consultant in Singapore and London. He holds a Master of Business Administration from The University Of Chicago, Booth School Of Business. He graduated with a Bachelor of Commerce from The University of Sydney and is a member of CPA Australia.