Doing well in order to do good, supporting vulnerable communities through community engagement

Mr Kee is the Chairman of NTUC Fairprice Co-operative Limited, and NTUC FairPrice Foundation Ltd.

He also holds directorships in Changi Airport Group, Tangram Asia Capital LLP, Trust Bank Singapore Limited and Mandai Park Holdings Pte Ltd. Mr Kee is also a member of the Angsana Fund Investment Committee of the Singapore Labour Foundation.

He was awarded the Public Service Star (BBM) by the Singapore Government and Meritorious Service Award by the NTUC in 2021. He holds a Master of Arts in Engineering Science from Oxford University, UK.

Ms Lim is currently a Board Director and EXCO Member of the Chinese Development Assistance Council (CDAC) and the Chairperson of its Stakeholders Communications Committee.

She is also a Director of Shaofen Labs Pte. Ltd. and the Lee Kuan Yew Fund for Bilingualism. She previously served as Chief Executive Officer and Executive Creative Director of 10AM Communications Private Limited Singapore, as well as an Independent Director of Multi Water Holdings Limited. She was also Chairperson of the Public Education Committee of the National Council for Problem Gambling; Chairperson of the Promote Mandarin Council; Vice Chairperson of the Singapore Note and Coin Advisory Committee; Independent Director of the Board of Ascendas REIT; Member of the National Parks Board; Director of the Singapore Chinese Orchestra Board; Appointed Member of the Singapore50 Culture and Community Committee; Visual Advisor of the 2008 Beijing Olympics Opening Ceremony; Chairperson of the Advisory Committee of Singapore Pavilion, 2010 World Expo; and the Group Head for the Committee to Promote Chinese Language Learning.

Mr Arasu is a member of the NTUC Central Committee and the President of the Singapore Port Workers Union.

Within the Labour Movement, Mr Arasu serves on various NTUC Committees, such as the NTUC Education and Training Fund (NETF) Board of Trustees, NTUC Industrial Relations and training Councils, the NTUC50 Development Fund Management Committee, and the Ong Teng Cheong Education Trust Fund Management Committee. Mr Arasu is also a member of the ITE Board of Governors. He is a member of the NTUC Investment Committee and NTUC Club Management, Finance & Strategy and Audit Committee. Mr Arasu was appointed a Nominated Member of Parliament for one term of office.

Vipul Chawla is the Group Chief Executive Officer and Interim Chief Executive Officer (Retail Business) of FairPrice Group, which comprises NTUC FairPrice, Kopitiam, NTUC Foodfare, and NTUC Link social enterprises. The Group has over 570 touch points across the island and employs almost 13,000 staff, with an annual turnover of over $4.5 billion.

Vipul is responsible for ensuring that FairPrice Group maintains its balance between profit and purpose – he guides the business in delivering on its social mission to keep daily essentials within reach for all, while maintaining its operational sustainability for the long term.

Vipul brings 30 years of retail industry experience to his role as Group CEO – prior to joining the organisation in 2022, he led Fortune 500 companies across the world based in global hubs such as the UK, US, and Singapore. In his previous role, he was the Division President for Pizza Hut International, a part of Yum! Brands Inc. – the world’s largest restaurant company with an excess of 50,000 restaurants globally.

Vipul led Pizza Hut International’s digital transformation, spearheading its transition into a purpose-driven, digitally enabled business. Under his management, the company increased its digital engagement from 15 percent to 60 percent. He oversaw more than 350,000 employees across 110 countries.

In 2013, he was named as one of the 50 leading marketers in Asia by the Internationalist.

Mr Don Yeo is currently Chief Corporate Officer at NTUC Enterprise, the holding entity for NTUC’s portfolio of enterprises. He holds directorship appointments on the boards of NTUC First Campus, NTUC Health, NTUC LearningHub, FairPrice Foundation and MoneyOwl Pte Ltd.

Prior to joining NTUC Enterprise, Mr Yeo had served as Deputy President at the National University of Singapore, and as Deputy CEO of the Central Provident Fund Board. He was previously a board member on the Singapore Examinations and Assessment Board and the CPA Australia Singapore Division Council.

Ms Khong was appointed the General Manager of FairPrice Foundation in April 2024. She is also the Head of Group Strategic Communications at FairPrice Group.

Ms Khong oversees the Foundation’s initiatives to ensure that they resonate with and contribute meaningfully to FairPrice Group’s social mission to keep daily essentials within reach for all in Singapore.

She brings with her close to two decades of experience in integrated communications from the banking industry, with a proven track record of strategic leadership in aligning an organisation’s mission and values. She holds a Bachelor of Journalism from the University of Queensland.

Yew Chee Meng was appointed Chief Financial Officer of FairPrice Foundation in March 2026. He has been with FairPrice Group since 2019 and currently serves as Senior Director and Head of Governance, Risk and Compliance. Prior to joining FairPrice Group, he was the Financial Controller at NTUC Enterprise.

Mr Yew brings over two decades of experience in financial management, including corporate finance, treasury management, capital structuring, financial planning and analysis, financial reporting, tax management, audit and consulting. He holds a Bachelor of Accountancy from Nanyang Technological University. He is also a Chartered Accountant of Singapore.