- From 10 July, FairPrice Group will roll out 12 weeks of 50 per cent off deals on new and popular housebrand snacks as part of its SG60 celebrations
- This week’s deal features the new FairPrice Honey Mustard, Wasabi and Garlic Cashew Nuts at half price
SINGAPORE, 10 July 2025 – FairPrice Group (FPG) announced today the launch of its Celebrate with FairPrice for Less campaign – 12 weeks of deals offering 50 per cent off on some of the most loved, new and exclusive FairPrice housebrand snacks to help Singaporeans gear up for the National Day celebrations with even more joy.
From 10 July to 1 October 2025, FPG will roll out 50 per cent off deals on a different set of FairPrice housebrand snacks each week. These range from crowd favourites like Fried Chicken and Roasted Corn Cashews, to the limited edition SG60 Black Pepper Crab, Laksa, and Kopi potato chips. The first week’s promotion (10 to 16 July) will feature FPG’s newly launched FairPrice Honey Mustard, Wasabi and Garlic Cashew Nuts.
The Celebrate with FairPrice for Less campaign is part of FPG’s broader commitment to make every day a little better for all in Singapore by keeping indulgences exciting, affordable and accessible through its Own Brands business, amid persistent inflation and rising costs.
Vipul Chawla, Group CEO, FairPrice Group, shared, “Consumers choose our Own Brands products because of the value and quality they provide. We know that stubborn inflation continues to dictate the contents of our customers’ shopping baskets, so this SG60, we want to provide Singaporeans with some excitement in their weekly shop. Through the Celebrate with FairPrice for Less campaign, we hope to make every day a little better for families by keeping indulgences delightful and affordable ahead of National Day.”
Today, one in three products in shopping baskets at FairPrice stores is an Own Brands item. Snacks and crackers remain a top-three category through which consumers first encounter and embrace FairPrice Housebrands. The FPG Own Brands portfolio comprises over 3,500 products, from packaged goods to fresh produce and more, typically priced 10 to 15 per cent lower than branded alternatives. The FairPrice housebrand makes up more than 800 of the Group’s Own Brands product range.
Since the start of 2025, FPG has introduced a series of initiatives to celebrate SG60. Earlier efforts include price freezes on popular seafood, pork, and vegetables ahead of Chinese New Year; the ‘Best Sellers for Less’ campaign featuring 60 deals on Singaporeans’ most loved FairPrice housebrand essentials; over S$5 million in value through NTUC Union and Link member deals for May Day; and three impactful waves of FairPrice Return Vouchers designed to complement government CDC support packages. Recently, FPG also launched the fifth edition of the ‘Save Every Day’ Campaign offering over $1000 worth of savings through more than 400 unique vouchers for customers.
To find out more, customers are encouraged to visit https://www.fairpricegroup.com.sg/sg60/.