Making Every Good Count

NTUC FairPrice to observe National Day with live Pledge Moment together with customers at all stores

Published on
07 August 2020
  • FairPrice celebrates the Nation’s 55th Birthday in solidarity with Singaporeans
  • All FairPrice stores islandwide will have the pledge broadcasted at 8.20pm

Singapore, 7 August 2020 – NTUC FairPrice (FairPrice) is inviting all shoppers to participate in a live Pledge Moment on 9 August 2020 across all FairPrice, FairPrice Finest and FairPrice Xtra outlets islandwide, and selected Cheers and FairPrice Xpress convenience stores. The event commemorates Singapore’s 55th National Day, in conjunction with the national Pledge Moment that will take place at this year’s National Day celebrations.

Mr Seah Kian Peng, Group CEO, FairPrice Group said, “This year, we are unable to gather and celebrate National Day as we have done so in previous years due to the disruption caused by Covid-19. The Pledge Moment at our stores is therefore even more meaningful as it enables us to stand together in unison and display our solidarity with the nation during this period. FairPrice also takes this occasion to pledge our commitment towards our social mission as we understand consumers’ concerns on the accessibility and affordability of their food and grocery needs.”

The live pledge-taking moment will take place concurrently with the public warning system broadcast at 8.20pm to signal the start of the Pledge Moment. An announcement will be broadcasted at participating FairPrice outlets and Cheers convenience stores to invite customers and staff members to participate.

Earlier in the morning of 9 August, FairPrice will also be participating in the Anthem Moment, with a flag raising ceremony and the recital of our National Anthem at NTUC FairPrice Hub @ Joo Koon. FairPrice Hub is among eight locations in Singapore, selected to represent the various key national sectors for Singapore amidst the Covid-19 pandemic. FairPrice Hub represents the Trade and Industry sector, which signifies the availability of essential items to all Singaporeans during the pandemic and the keeping of supply chains intact as well as ensuring that prices remain affordable.

Customers are reminded to continue maintaining safe distancing in stores amidst the celebration. Floor markings at checkout queues, crowd control measures, in-store posters and announcements are in place. All shoppers and staff are also required to put on a mask at all times in stores, and help facilitate contact tracing by checking in using GovTech’s SafeEntry system or scanning their National Registration Identity Card (NRIC) before entering our stores.

For more information, please visit FairPrice’s Facebook page ( or contact our customer service team at 6552 2722 or via email at

Please see Appendix for the list of participating Cheers and FairPrice Xpress convenience stores.

Appendix – List of participating Cheers and FairPrice Xpress outlets

1.Cheers  Seletar Mall33 Sengkang West Avenue #01-57/58/59
2.Cheers Sengkang Community Hospital1 Anchorvale Street, #01-23
3.Cheers Downtown East1 Pasir Ris Close  Downtown East Resort  #01-336
4.Cheers SMRT Tampines20 Tampines Central 1  #01-02
5.Cheers DTL Tampines East20 Tampines Ave 7 #B1-02 Tampines East Station
6.Cheers Kampong Bahru71 Kampong Bahru Road
7.Cheers SMRT Tanjong Pagar120 Maxwell Road B2-04/05
8.Cheers The Central6 Eu Tong Sen Street #01-05/06/14
9.Cheers Tan Tock Seng Hospital11 Jalan Tan Tock Seng #01-03
10.Cheers The Cathay2 Handy Road, #01-13/14/K1
11.Cheers Bishan ST 22Blk 282 Bishan Street 22 #01-101
12.Cheers 51 Cuppage Plaza51 Cuppage Road, #01-02
13.Cheers- Stamford Court61 Stamford Road #01-03
14.Cheers Plaza SingapuraPlaza Singapura #01-69
15.Cheers Vivo City1 Harbour Front Walk #01-23A
16.Cheers SMRT Holland200 Holland Avenue,#B1-03/04
17.Cheers FairPrice Hub1 Joo Koon Circle,#02-25
18.Cheers University Town1 Create Way, #01-01
19.Cheers Neptune Court10 Marine Vista #01-33
20.Cheers The Poiz Centre51 Upper Serangoon Road,#01-01
21.Cheers Paya Lebar Quarter10 Paya Lebar Road, #B2-24
22.Cheers Hotel 8136 Foch Road
23.Cheers NUH Medical Centre1 Lower Kent Ridge Road #01-28
24.Cheers SMRT Ang Mo Kio2450 Ang Mo Kio Ave 8, #01-07
25.Cheers Woodlands Vista PointBlock 548 Woodlands Drive 44 #01-06
26.Cheers SMRT Woodlands30 Woodlands Avenue 2,#01-35/36
27.Cheers Jurong Point1 Jurong West Central 2, #01-26B/C/D
28.FairPrice Xpress KK HospitalNo.100 Bukit Timah Road, #01-18/19
29.FairPrice Xpress Peace Centre1 Sophia Road #01-18
30.FairPrice Xpress Sengkang West150 Sengkang West Way


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