NTUC FairPrice Foundation and South East Community Development Council (CDC) will be launching their new collaboration for the “Recycling Helps @ South East 2012” campaign this coming Tuesday morning at Kong Hwa School.

“Recycling Helps @ South East 2012” is a three-month initiative which aims to collect 2,000kg of recycled plastic bottle and cans to raise about $10,000 worth of NTUC FairPrice food vouchers for 400 needy families. For every 5kg of recyclables collected, students will get to earn a set of vouchers for a less-privileged family in the South East District. Through this campaign, the organisers hope to deliver both the “green” and “gracious” message to the youths in the District.

“We have been partnering South East CDC for their community initiatives to help the poor and needy since 2009,” says Mr Koh Kok Sin, Chairperson for the FairPrice Green Committee and Director for Organizational Development, NTUC FairPrice. “This year, we are pleased to extend our partnership further to promote green practices in the community and support less privileged families with our food vouchers at the same time.”

This campaign is also supported by the Institute of Technical Education (ITE) whose novel “Green Bank” machines would be touring around the 15 South East schools to collect, crush and tabulate the amount of recyclables gathered, making green dealings for the primary school children simple, efficient and interesting.

A poster design competition, themed, “Know Your Bins, Recycle Responsibly” will also be launched in conjunction with Recycling Helps @ South East 2012. This poster design competition seeks to tap on the creativity of the youths to raise awareness and educate the public on the proper usage of recycling bins. NTUC FairPrice Foundation will be sponsoring the prizes for the competition in support of the green cause.