“Breadwinners – We Care, U Care” campaign, jointly organised by NTUC FairPrice (FairPrice) and NTUC-U Care Fund, returns today for a second year after a successful campaign in 2011, which saw FairPrice Foundation donate $1.35 million. This year, FairPrice Foundation aims to donate more to help low-income breadwinners and their families cope with the rising cost of living. As part of this two-week campaign, FairPrice Foundation will donate $5 to the NTUC-U Care Fund for each loaf of FairPrice housebrand bread sold. The campaign aims to achieve sales of 300,000 loaves of bread, translating to a donation of $1.5 million from FairPrice Foundation.
While food prices are showing signs of easing in the first half of 2012 as Consumer Price Index (CPI) for food came down from 3.8 per cent in January to 2.3 per cent in June , consumers, especially from the low-income group, continue to face inflationary pressures from other areas.
Speaking at the campaign launch at FairPrice Xtra @ nex, Mr Ng Ser Miang, Chairman for NTUC FairPrice Foundation and NTUC FairPrice said, “We are relieved that food prices for the first half of this year has moderated but we are also aware that many low-income workers and their families continue to need support to cope with their daily needs. Through this Breadwinners – We Care, U Care campaign, we hope to spread the spirit of compassion by engaging our customers in this journey to do good for the community. Together with the community, we want to bring some relief to the breadwinners and their families.”
FairPrice, as part of the NTUC family, works closely with other social enterprises and unions to help create a bigger impact for the community. The contributions from the Breadwinners campaign will bring the NTUC-U Care Fund closer to its $10.5 million fund-raising target for 2012.
Mr Zainal Sapari, Director of NTUC Care and Share, said, “Through NTUC FairPrice and strong support from its customers, we hope that more people will be aware of the NTUC-U Care Fund and support our $10.5 million fundraising target this year. These funds will go a long way to continue helping our low-income members and their families cope with the rising cost of living.”
To date, FairPrice Foundation has donated $13.5 million to NTUC-U Care Fund to advance its causes since 2008.
This two-week campaign will be from 16 to 29 August. All FairPrice branded housebrand breads will be participating in this campaign including the FairPrice enriched white bread, FairPrice wholemeal bread, FairPrice high-fibre white bread, FairPrice California raisin bread and FairPrice multigrain wholemeal bread. Customers can purchase these breads at all FairPrice supermarkets, FairPrice Finest, FairPrice Xtra hypermarkets, Cheers convenience stores, and FairPrice Xpress located at Esso petrol stations.