SINGAPORE, 20 April 2022 – NTUC FairPrice (FairPrice) today announced that it will be providing a special discount on its housebrand Pasar Fresh Eggs (30s) and absorbing the rising costs. From 20 to 27 April, Pasar Fresh Eggs (30s) will be offered at a discounted price of S$6.95, while stocks last, from the existing price of S$7.50. This will be made available across all FairPrice supermarket retail formats including FairPrice Online. To allow more customers to benefit from this, each customer may purchase up to 2 trays of 30 eggs during the promotional period.
Mr Tng Ah Yiam, Chief Procurement Officer, FairPrice Group said, “FairPrice strives to provide good value through various ways including special discounts for products where possible. In this case, we are absorbing the increased cost of eggs to provide a special discount for our popular Pasar fresh eggs. This has not been easy as we, too, struggle with the rising costs of goods, labour and logistics.”
Recent events such as the ongoing pandemic and the war in Ukraine has disrupted the economy and businesses on an unprecedented scale. This has led to prices of eggs increasing due to the increased cost of chicken feed, logistics, manpower shortages and volatile market conditions. The situation was further aggravated by supply disruptions in local farms caused by Newcastle disease, which caused a temporary drop in hens’ egg production.
Mr Tng added, “We also assure the public that there is no shortage of eggs as we import from many different sources to ensure that we are not reliant only on a single source of supply.”
FairPrice has been actively diversifying its sources for eggs to ensure availability. It currently offers over 60 SKUs (stock keeping units) of eggs of varying brands imported from seven countries including Malaysia, Thailand, Australia, Poland, in addition to sourcing locally.