• FairPrice Finest opens at the Sengkang Grand Mall that is completely served by self-service technology featuring Scan & Go, where shoppers use the FairPrice App to scan and pay, and 12 self-checkout counters aided by service ambassadors.
• The store devotes half of its retail space to fresh and frozen foods and introduces an in-store Health and Wellness ambassador to advise shoppers on wellness products and encourage healthier eating choices.

SINGAPORE, 6 March 2023 – NTUC FairPrice (FairPrice) today marked the official opening of its latest FairPrice Finest outlet located at Sengkang Grand Mall. Spanning over 13,400 sq ft, the store devotes half of its retail space to fresh and frozen food items and features an enhanced section for organic and special dietary products. Catering to the needs of time-starved young families and PMETs (professionals, managers, executives and technicians) living in the vicinity, the store is also equipped with efficient self-checkout facilities that allow for both basket and trolley purchases to provide shoppers with a smoother and more convenient shopping experience aided by friendly service ambassadors.

Elaine Heng, CEO, Retail Business, FairPrice Group, said, “FairPrice is committed to creating a grocery retail experience of the future with customers at the core of our business. As part of our digital transformation journey, we adopted a digital first approach where we empower customers to self-serve. The FairPrice Finest store at Sengkang Grand Mall, which caters to young families and PMETs, is a culmination of our efforts in self-service technology over the past decade as we continue to support the national drive towards digitalisation.”

FairPrice Finest at Sengkang Grand is completely served by 12 self-checkout (SCO) counters for faster and more convenient shopping. The self-checkout counters offer both cashless and cash payment options, to cater to all customers. In addition, friendly service ambassadors will be on standby to assist customers where needed. 

The move towards integrating self-checkout counters within stores is in line with the Enterprise Singapore’s Retail Industry Transformation Map (ITM) 2025 which focuses on the adoption of digitalisation and automation technology to improve productivity and reduce reliance on manpower. FairPrice was the first supermarket retailer to introduce SCOs at its FairPrice Finest store at Clementi Mall in 2011 and has continually optimised the SCO system based on customer feedback and usage. Today, over 600 SCO machines have been deployed across 117 FairPrice stores in Singapore including the Finest store at Sengkang Grand.  

The store is also equipped with four Scan & Go counters, an omni-channel initiative that allows shoppers to use the FairPrice app to scan products and purchase directly without having to queue up to make payment. This is the 17th store the Scan & Go system has been deployed at. Scan & Go was first introduced in 2019 at the FairPrice Finest store at Funan Mall. 

Focus on fresh and wellness

Since the onset of COVID-19 in 2019, customers have become more health conscious and are consuming more fresh produce. FairPrice saw a general sales growth of more than 10 percent in its fresh category from 2019 to 2022. This includes fruits, vegetables, fresh seafood, meat and eggs.  

To address the growing popularity of fresh food, the store features an expansive meat counter that sells both beef and pork, a double tier seafood bed and fresh ambassadors to engage customers on purchasing fresh foods. The store also features a zone where vegetables are sold “loose” or unpackaged, allowing customers to choose the exact amount that they need.

Apart from this, the store features a specially curated wellness zone that includes a wide range of free-from, organic and plant based products. A Health and Wellness ambassador, a newly created role, will also be present to educate and engage customers on the various health and wellness products while also promoting healthier eating habits. 

Pioneer Generation, Merdeka Generation and CHAS Blue card holders need only to flash their cards to the service attendants to enjoy the respective discount schemes.

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