Making Every Good Count

More than 400 FairPrice Group volunteers from headquarters to support frontliners with serving up the best customer experience this festive season

Published on
29 January 2024
  • FairPrice Group employees from its headquarters have signed up to contribute more than 2,400 volunteer hours to serving festive shoppers over the next two weeks
  • More than 70 corporate volunteers to be deployed in selected stores to teach customers how to use Scan & Go, an in-app hack that allows customers to skip the cashier queue

SINGAPORE, 29 JANUARY 2024 – Throughout the busy Chinese New Year period, more than 400 FairPrice Group (FPG) corporate staff from its headquarters will extend their support to its frontline workers. 

Staff will be deployed across the Group’s touchpoints, including more than 50 high traffic FairPrice and Cheers stores, Distribution Centres, and its customer service operations, through the One FPG Fairmily programme. With a double digit percentage increase in footfall as well as larger basket sizes anticipated, FairPrice Group is working hard to ensure that customers are well-supported while loading up their festive trolleys in-store and online.

Vipul Chawla, Group CEO, FairPrice Group said that the Group’s first priority is to do all it can to make festive shopping as fuss-free as possible. “Every year, our customers across Singapore depend on us to get their festive essentials. FPG hopes to put our best foot forward to ensure that our customers have a pleasant shopping experience in the lead up to the celebrations.”

Launched over a decade ago, the One FPG Fairmily programme provides employees with the opportunity to serve customers in a variety of frontline roles such as cashier assistants, on-ground crowd control assistants, shelf stockers, and product and quality assurance assistants. Those who have the gift of sales will also get the chance to try their hand at promoting the multiple varieties of mandarin oranges and fresh produce that FairPrice brings in to usher in the festive season.

To facilitate smoother online deliveries, which typically spike in the three weeks leading up to Singapore’s busiest festive season, employees also have the option to help with the picking, packing, and processing online orders from stores, and at distribution centres.

This year, to help customers cut their queue times, the Group will also be deploying more than 70 staff across its stores to educate shoppers on its Scan & Go function. The Scan & Go function gives customers the freedom to scan and pay instantly on their app as they load up on their groceries. 

“Our frontline workers make a huge commitment of service every Chinese New Year to ensure that our customers have everything they need to celebrate the season with their families. The One FPG Fairmily programme is our way of showing them support from headquarters, and bringing our own FPG Fairmily together to bond, reconnect, and appreciate each other and our customers during the festive period,” Vipul added.

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