FairPrice has launched a wine pairing application that can only be described as ‘uniquely Singaporean.’ The application pairs wine with popular Singaporean dishes rather than European dishes unlike most of the other applications available in the market.

Chilli mud crab, mutton murtabak, fish teochew style – if you’d like to find the wines that go with these dishes best – the FairPrice wine finder app is the one to use!

You can access the application from the That’s My FairPrice Facebook page (www.facebook.com/thatsmyfairprice) and at www.whatsupatfairprice.com.sg. The application will also be available for iPhone and iPad soon.

This new service is part of FairPrice’s customer-focused initiatives to better engage customers in today’s digital age. FairPrice was the first supermarket retailer to venture into social media a year ago and has since attracted over 25,000 Facebook fans on the That’s My FairPrice Facebook page.

FairPrice is one of the biggest distributors of wine in Singapore, with a wide selection of wines with labels from Australia, California, Chile, France, South Africa and more available at the supermarkets, FairPrice Xtra and wine cellars at FairPrice Finest. Wine lovers can also sign up for FairPrice’s Just Wine Club to enjoy benefits such as discounts and other privileges. Customers can purchase wine at major FairPrice supermarkets, FairPrice Finest and FairPrice Xtra stores islandwide.