Cheers, FairPrice Foundation and Yeo Hiap Seng mark third year of donations to The Straits Times School Pocket Money Fund
In line with FairPrice’s promotion of healthy living and healthy eating, donations were pledged to the purchase of Yeo’s Healthier Choice Symbol certified drinks

SINGAPORE, 19 November 2016 – Cheers, the convenience store arm of NTUC FairPrice, and NTUC FairPrice Foundation (FairPrice Foundation) have once again partnered Singapore-based food and beverage company Yeo Hiap Seng Ltd (Yeo Hiap Seng) to contribute $40,000 to The Straits Times School Pocket Money Fund (SPMF). This marks the third year the group has contributed to SPMF and is the highest amount they have contributed to the Fund. 

In addition to encouraging customers to aid children in need through school, this year’s initiative also focused on healthy living by encouraging the community to purchase healthier beverages. For every 500ml bottle of Yeo’s Healthier Choice Symbol (HCS) certified drinks purchased at any of the 154 Cheers and FairPrice Xpress stores islandwide, FairPrice Foundation and Yeo Hiap Seng each donated $0.20 to the initiative. All purchases throughout the month of September contributed to the final amount pledged.

Mr Victor Cheong, General Manager, Cheers Holdings, said, “We are very happy that our customers continue to support us in this initiative to help students in need, through this community initiative in partnership with FairPrice Foundation and Yeo Hiap Seng. At Cheers, we believe that all students should be given the opportunity to learn and focus on their education without being hindered by financial constraints. The Straits Time School Pocket Money Fund looks to help students from low-income families and is an initiative we gladly support.”

To mark the end of this year’s programme, 20 SPMF beneficiaries were invited for a shopping trip at Cheers HarbourFront Centre this morning, and were each given $20 to purchase any items of their choice.

Ms Tan Bee Heong, General Manager of The Straits Times School Pocket Money Fund, received the cheque for $40,000 pledged at this morning’s closing ceremony. She said, “SPMF supports more than 13,000 children a year, and the donations that we receive help to provide children from low-income families with the additional expenses that they require to help themselves through school. We are extremely grateful to Cheers, FairPrice Foundation and Yeo Hiap Seng for their continued contributions to this initiative, which will go a long way in helping our beneficiaries with their school pocket money and other schooling needs.

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