Funds raised will go towards Lion Befrienders, for their outreach programmes supporting the well-being of seniors
Singapore, 24 November 2018 – Cheers, the convenience store arm of NTUC FairPrice (FairPrice), ExxonMobil and Hock Cheong Group, today partnered with Lions Befrienders Service Association (Singapore) in a charity car wash to raise funds for needy and vulnerable seniors – helping them age in place and enabling seniors to enjoy meaningful and enriching lives.
Mr Seah Kian Peng, CEO, NTUC FairPrice, said, “FairPrice recognises the importance of supporting needy and vulnerable seniors and we are glad to support Lions Befrienders in their efforts towards enriching the lives of the elderlies. Together with our partners, ExxonMobil and Hock Cheong Group, this collaborative initiative aims to nurture the community spirit of empathy and giving by harnessing staff volunteerism and fostering public participation. We encourage the public to show their support for the seniors among us who are in need of care and assistance and together, create a more resilient and caring society.”
Mr Seah, along with over 50 members of the Cheers and FairPrice senior management team and staff, including volunteers from Lions Befrienders, came together in a morning of washing cars for the cause. For each car washed, drivers are invited to donate S$15 or more to charity, with all proceeds going directly to Lions Befrienders. The funds will support their community engagement efforts, which include befriending through weekly home visits, senior activity centre programmes and cluster support services for vulnerable seniors.
Lion William Loh, Chairman of Lions Befrienders said, “Lions Befrienders is thankful for Cheers Holdings’ initiatives in this charity car wash to raise funds for our befriending programmes and activities. We firmly believe that through this collaboration, we can collectively help our disadvantaged seniors keep social isolation at bay and facilitate ageing in place for them.”
This year’s campaign marks the sixth year that Cheers has carried out the car wash activity with ExxonMobil and Hock Cheong Group to raise funds. Over the years, this initiative has supported various voluntary welfare organisations in the community including Disabled People’s Association (DPA), Children-At-Risk Empowerment Association (CARE) and this year, Lions Befrienders. More than S$43,900 has been contributed to these organisations throughout the years in support of their programmes for the community. Beyond raising funds, these efforts are also part of FairPrice’s and Cheers’ initiative to encourage staff and the public to contribute their time and efforts to do their part for the community through the FairPrice Volunteers’ Programme.