Driving social impact and improving lives within the community

FairPrice Foundation works with over 200 partners every year to improve lives within the community. Its efforts are aimed at uplifting communities through nutrition and access to daily essentials, strengthening community welfare and engagement in nutrition education and sustainability education, and supporting workers’ welfare, especially when it comes to everything food.
Our Impact
Over
1 million
lives impacted through 2024’s programmes
4,636
volunteering hours committed in serving the community
209
community partners supported

Our Signature Programmes
We pioneer initiatives to meet evolving community needs, driving social innovation that enhances nutrition, well-being, and social cohesion.
Through our signature programmes, we empower communities with better nutrition, affordability, and support for healthier, happier lives.

A Full Plate – Singapore’s Largest Food Donation Drive
Singapore’s largest food donation drive is improving access to healthy and nutritious meals for communities in need.

CHAS Blue & Orange discounts
Daily essentials are more affordable, helping lower- and middle-income families with better grocery savings.

Cheers Breakfast Club
Nutritious breakfast bundles provide nourishment and encouragement for a strong head start as Primary 6 students prepare for the Primary School Leaving Examination.

Protein Pledge
Vulnerable communities across Singapore gain better access to fresh protein, a critical part of a healthy diet.

Start Strong Stay Strong
Preschoolers and families are empowered with nutrition and knowledge to make better and more sustainable food choices.

The Carbon Gallery
The community is empowered with knowledge and practical skills for a better planet.

Stories from the Community
-

Uncle Bob – Chinese New Year Celebrations at Ren Ci
Mr. Low Seng Huan, fondly known as Bob, left a lasting impression on the FairPrice Group team during our recent Chinese New Year (CNY) visit to Ren Ci Hospital at Ang Mo Kio. A simple visit may seem small, but for extraordinary individuals like Bob, it means the world. The team shared special moments, and the delightful performances by NTUC First Campus kids filled Ren Ci with festive joy, bringing smiles to its residents. Read more >
-

Makcik Valiant – Gift A Festive Care Pack
Makcik Valiant’s story serves as an important reminder of the trials and challenges that so many around us go through, even though we might not see it. Her strength and resilience in the face of adversity is an inspiration and example of the good that can be accomplished by a community that comes together in support of each other. Read more >
-

Madam Gaya and Aunty Lim – Neighbourhood Food Share Initiative
Caring for her husband after his stroke and looking after their kids is not an easy balancing act for Mdm Gaya Rujake, especially with the added stress of school fees. Meanwhile, Aunty Lim has had to face her own challenges after her elderly mother’s passing. Adjusting to living alone has its ups and downs too. Read more >

Community Partners
























Our Initiatives
FairPrice Foundation is dedicated to rallying the community in support of the poor and needy through its outreach programmes and initiatives.
-

Cheers to a Strong Start: FairPrice Foundation Powers 12,000 PSLE Students with Free Breakfast Bundles
ACTIVITIES
SINGAPORE, 17 AUGUST 2026 – FairPrice Foundation (FPF), the philanthropic arm of FairPrice Group (FPG), today announced the return of the Cheers Breakfast Club for its third consecutive year. Organised alongside FPG’s convenience banners Cheers and FairPrice Xpress, 12,000 free breakfast bundles will be distributed to Primary 6 students preparing for the Primary School Leaving Examination (PSLE). This represents about 30% of the Primary 6 cohort in Singapore. Building on FPF’s broader commitment to improve access to nutrition for vulnerable groups across all life stages, Cheers Breakfast Club aims to help students get a healthy start to their day during…
-

60 FairPrice stores to distribute Buka Puasa refreshments including fresh fruits to support the Muslim community during Ramadan
ACTIVITIES
SINGAPORE, 19 February 2026 – FairPrice Group (FPG) announced today that it will provide 80,000 Buka Puasa refreshment sets across 60 FairPrice stores islandwide to support Muslim customers breaking fast during Ramadan. This initiative will run throughout the fasting month from 19 February to 20 March 2026, marking FPG’s 18th consecutive year of community support during Ramadan. This year’s Buka Puasa refreshments distribution includes fresh apples sponsored by FairPrice Foundation (FPF). This effort aims to provide more nutritious options for Muslim customers when they break fast. FairPrice staff and FPG volunteers will distribute refreshments to Muslim customers 30 minutes before…
-

Madam Gaya and Aunty Lim – Neighbourhood Food Share Initiative
ACTIVITIES
Caring for her husband after his stroke and looking after their kids is not an easy balancing act for Mdm Gaya Rujake, especially with the added stress of school fees. Meanwhile, Aunty Lim has had to face her own challenges after her elderly mother’s passing. Adjusting to living alone has its ups and downs too.
-

Uplifting children’s wellbeing through nutrition and encouragement
ACTIVITIES
Over the past two years, FairPrice Group has supported students on their PSLE journey by distributing more than 24,000 complimentary breakfast bundles across Singapore. In total, this amounts to $480,000 worth of Cheers Breakfast Bundles donated to PSLE students, which were distributed across more than 110 Cheers and FairPrice Xpress outlets.
-

FairPrice Group to prioritise bridging the nutrition gap for seniors in Singapore; to partner with Tan Tock Seng Hospital in developing nutritional solutions
ACTIVITIES
SINGAPORE, 5 November 2025 – FairPrice Group’s (FPG) philanthropic arm FairPrice Foundation (FPF) and Tan Tock Seng Hospital (TTSH) signed a Memorandum of Understanding (MoU) today to bridge the nutrition gap for seniors in Singapore. Through the MoU, FPF and TTSH will leverage their collective expertise and network to bring nutrition education and access to the heartlands. The aim of the partnership is to ensure seniors across the island have the support they need to stay strong and thrive in their golden years, aligning FPG’s efforts with the national push for senior health and independence. Under the MoU, FPF and…
-

FairPrice Group launches FPG ADvantage: Singapore’s largest omnichannel retail media network to engage customers where they shop and eat
ACTIVITIES
SINGAPORE, 27 October 2025 – FairPrice Group (FPG) announced today the launch of a new business unit – FPG ADvantage, Singapore’s largest omnichannel retail media network business that connects brands with Singaporeans where they shop, dine and live. Built on FPG’s extensive omnichannel ecosystem, FPG ADvantage brings together the scale of FPG’s 570 touchpoints – comprising FairPrice supermarkets, Cheers convenience stores, Unity pharmacies and Kopitiam food courts. FPG ADvantage will also give brands access to 1.7 million customers who transact on the FPG app, and more than two million members of Link Rewards, Singapore’s largest loyalty programme. FPG ADvantage also…
-

FairPrice Group rallies Singaporeans to support their neighbours in need with second edition of A Full Plate: the nation’s largest food donation drive
ACTIVITIES
SINGAPORE, 15 October 2025 – FairPrice Group (FPG) and FairPrice Foundation (FPF) announced today the launch of the second edition of A Full Plate, Singapore’s largest food donation drive. Through A Full Plate, FPG aims to bridge the nutrition access gap for underprivileged communities across the island. The donation drive will run for two months from 15 October to 15 December 2025, leveraging FPG’s size and scale as the nation’s largest retailer to rally all in Singapore in support of their neighbours in need. This year, FPF will contribute $1 million towards the drive. It will reach close to 700,000…
-

Terra SG and FairPrice Foundation collaborate to launch The Carbon Gallery: Asia’s first carbon-focused experiential hub
ACTIVITIES
SINGAPORE, 10 October 2025 – Sustainability social enterprise Terra SG and FairPrice Foundation (FPF), the philanthropic arm of FairPrice Group (FPG), announced today the official opening of The Carbon Gallery (TCG), Asia’s first carbon-focused experiential hub. The Gallery, located at Vidacity in Pasir Ris, combines storytelling, interactive technology and gamification to engage visitors on how carbon, climate change and their daily lifestyle choices are connected. It is open to the public to visit for free – since its soft launch in 2024, over 20,000 students and individuals have experienced the Gallery. TCG was initiated and developed by Terra SG, with…
-

FairPrice Group first in Singapore to use autonomous vehicles on public roads for supply chain operations
ACTIVITIES
SINGAPORE, 8 October 2025 – FairPrice Group (FPG) announced today that it is the first organisation in Singapore to receive approval from the Land Transport Authority (LTA) to operate autonomous vehicles (AVs) on public roads for supply chain operations. FPG partnered with autonomous driving technology company Zelos Technology (Zelos) to conduct AV cargo transportation trials in October 2024, and obtained LTA approval to transition to remote operations with the AVs in 2025. Enterprise Singapore facilitated the partnership between FPG and Zelos, and worked with FPG to develop the economic use case for AVs in FPG’s logistics operations. On 7 October…

