Driving social impact and improving lives within the community

FairPrice Foundation works with over 200 partners every year to improve lives within the community. Its efforts are aimed at uplifting communities through nutrition and access to daily essentials, strengthening community welfare and engagement in nutrition education and sustainability education, and supporting workers’ welfare, especially when it comes to everything food.
Our Impact
Over
1 million
lives impacted through 2024’s programmes
4,636
volunteering hours committed in serving the community
209
community partners supported

Our Signature Programmes
We pioneer initiatives to meet evolving community needs, driving social innovation that enhances nutrition, well-being, and social cohesion.
Through our signature programmes, we empower communities with better nutrition, affordability, and support for healthier, happier lives.

A Full Plate
Singapore’s largest food donation drive is improving access to healthy and nutritious meals for communities in need.

CHAS Blue & Orange discounts
Daily essentials are more affordable, helping lower- and middle-income families with better grocery savings.

Cheers Breakfast Club
Nutritious breakfast bundles provide nourishment and encouragement for a strong head start as Primary 6 students prepare for the Primary School Leaving Examination.

Start Strong Stay Strong
Preschoolers and families are empowered with nutrition and knowledge to make better and more sustainable food choices.

Protein Pledge
Vulnerable communities across Singapore gain better access to fresh protein, a critical part of a healthy diet.

Stories from the Community
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A Full Plate donation drive: A Mother’s Care Through Cooking
Mdm Rose finds joy in cooking, especially for her daughter, who is unable to work due to ongoing health issues. Despite her passion for preparing meals, Mdm Rose faces difficulties getting groceries, as chronic knee pain limits her mobility. Thanks to FairPrice Foundation’s A Full Plate distribution, she now receives fresh fruits and vegetables at her void deck every other Saturday – making nutritious cooking more accessible and less of a physical strain. This simple routine has brought her both relief and gratitude, allowing her to continue caring for her daughter through the meals she lovingly prepares. Read more >
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Protein Pledge: Bringing Joy Through a Shared Meal
Madam Herny Natra Mohd Joha, 37, is grateful for how the Start Strong, Stay Strong, a preschool nutrition and sustainability education programme by FairPrice Foundation has helped shape healthier habits for her daughter and family. During a supermarket trip, six-year-old Fatimah advised her family against buying a certain beverage after spotting its Nutri-Grade label. It was a proud moment for Madam Herny, who realised her daughter was actively applying her newfound nutrition knowledge, to influence healthier habits in the family. Today, Fatimah and her family actively pursue healthier food choices, creating lasting changes at home. Read more >
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Encouraging Healthy Habits from a Young Age
Madam Herny Natra Mohd Joha, 37, is grateful for how the Start Strong, Stay Strong, a preschool nutrition and sustainability education programme by FairPrice Foundation has helped shape healthier habits for her daughter and family. During a supermarket trip, six-year-old Fatimah advised her family against buying a certain beverage after spotting its Nutri-Grade label. It was a proud moment for Madam Herny, who realised her daughter was actively applying her newfound nutrition knowledge, to influence healthier habits in the family. Today, Fatimah and her family actively pursue healthier food choices, creating lasting changes at home. Read more >
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Stretching Every Dollar with Dignity
Mdm Zeng, a 39-year-old assistant preschool teacher and mother of three, knows the importance of making every dollar count. With a tight household budget, she depends on FairPrice house-brand products for their reliable quality and affordability. Although the CHAS scheme helps ease medical expenses, grocery costs remain a constant challenge. FairPrice’s house-brand range plays a key role in helping her manage her finances while continuing to care for her children with dignity. Read more >
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Finding Relief and Inspiration Through Support
Syuhadah Binte Mazlan, a second-year ITE student, found that receiving a care pack from FairPrice Foundation meant more than just daily essentials. It provided her family with much-needed relief, allowing them to focus on other important priorities without added financial stress. During Ramadan, volunteers from FairPrice Group visited her campus to connect with students and share information about potential career opportunities in the retail, supply chain and logistics sectors. She described the gesture as a meaningful difference in her daily life, offering both practical help and hope for the future. Read more >
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Madam Suzanna – A Full Plate
As the sole provider for six kids, losing her job during the pandemic was tough. But when hope seemed distant, Riverlife Community Services stepped in with essentials like groceries and milk powder. Read more >

Community Partners
























Our Initiatives
FairPrice Foundation is dedicated to rallying the community in support of the poor and needy through its outreach programmes and initiatives.
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FairPrice Foundation brings back Cheers Breakfast Club to fuel PSLE students for success
ACTIVITIES
SINGAPORE, 21 August 2025 – FairPrice Group (FPG), together with its convenience store banners Cheers and FairPrice Xpress, announced today the return of its popular Cheers Breakfast Club initiative for the second year running. Through the first-in-Singapore initiative, FPG will provide Primary 6 (P6) students with free nutritious breakfast bundles to support their physical and […]
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Madam Gaya and Aunty Lim – Neighbourhood Food Share Initiative
ACTIVITIES
Caring for her husband after his stroke and looking after their kids is not an easy balancing act for Mdm Gaya Rujake, especially with the added stress of school fees. Meanwhile, Aunty Lim has had to face her own challenges after her elderly mother’s passing. Adjusting to living alone has its ups and downs too.
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Cheers, ExxonMobil and Hock Cheong Group support persons with disabilities through its Charity Car Wash initiative
ACTIVITIES
Funds raised will go towards Disabled People’s Association to create awareness and engage the community in discussions and initiatives surrounding disability Singapore, 12 October 2019 – Cheers, the convenience store arm of NTUC FairPrice (FairPrice), ExxonMobil and Hock Cheong Group, today partnered with Disabled People’s Association (DPA) in a charity car wash initiative. All funds […]
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NTUC FairPrice refreshes its housebrand and targets to launch 300 new products to cater to evolving consumer preferences
ACTIVITIES
Study reveals 3 in 4 grocery shoppers purchase housebrand products regardless of household income levelFirst phase of refreshed FairPrice housebrand range to be launched from today onwards across all FairPrice stores SINGAPORE, 8 October 2019 – NTUC FairPrice (FairPrice), today announced its plan to refresh its housebrand range of products – targeting to introduce 300 […]
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NTUC FairPrice Celebrates Deepavali as One Community and Donates Hampers to Beneficiaries of SINDA
ACTIVITIES
FairPrice donates 100 hampers consisting of daily necessities to the beneficiaries of the Singapore Indian Development Association (SINDA) Singapore, 29 September 2019 – NTUC FairPrice (FairPrice) announced today that it will donate 100 hampers, through its charity arm FairPrice Foundation, to the Singapore Indian Development Association (SINDA) to provide daily necessities to needy families, in […]
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FairPrice Walk for Rice @ South East increases target distance to 65,000 kilometres and includes oatmeal, in addition to brown rice, to encourage healthy eating
ACTIVITIES
Annual walking initiative rallies the community to stay active and give back to underprivileged families from the South East districtFairPrice extends sponsorship to provide oatmeal to beneficiaries; targeting to donate up to 37,500 bowls of oatmeal in addition to 500,000 bowls of brown and white rice to benefit over 7,000 needy families and individuals in […]
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NTUC FairPrice launches S$1 million Sustainability Fund to support community initiatives to reduce waste and starts “No Plastic Bag” trial at selected stores
ACTIVITIES
Singapore, 4 September 2019 – NTUC FairPrice (FairPrice) today launched a $1 million “FairPrice Sustainability Fund”, which aims to address sustainability and environmental issues through awareness and public education, support innovative ideas and initiatives, and foster strategic partnerships. To galvanise the community to share in its efforts to reduce waste, FairPrice is calling for the community to […]
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NTUC FairPrice launches its largest hypermarket and pharmacy outlets at VivoCity that aim to redefine shopping to better cater to evolving customer lifestyles
ACTIVITIES
SINGAPORE, 6 August 2019 – NTUC FairPrice (FairPrice), today announced the opening of its largest FairPrice Xtra hypermarket and Unity Pharmacy outlet at VivoCity. The one-stop integrated retail space, spanning over 90,000 square feet, features innovative retail technology to create a more convenient and engaging shopping experience, an extensive array of over 35,000 products, and a […]