Driving social impact and improving lives within the community

FairPrice Foundation works with over 200 partners every year to improve lives within the community. Its efforts are aimed at uplifting communities through nutrition and access to daily essentials, strengthening community welfare and engagement in nutrition education and sustainability education, and supporting workers’ welfare, especially when it comes to everything food.
Our Impact
Over
1 million
lives impacted through 2024’s programmes
4,636
volunteering hours committed in serving the community
209
community partners supported

Our Signature Programmes
We pioneer initiatives to meet evolving community needs, driving social innovation that enhances nutrition, well-being, and social cohesion.
Through our signature programmes, we empower communities with better nutrition, affordability, and support for healthier, happier lives.

A Full Plate
Singapore’s largest food donation drive is improving access to healthy and nutritious meals for communities in need.

CHAS Blue & Orange discounts
Daily essentials are more affordable, helping lower- and middle-income families with better grocery savings.

Cheers Breakfast Club
Nutritious breakfast bundles provide nourishment and encouragement for a strong head start as Primary 6 students prepare for the Primary School Leaving Examination.

Start Strong Stay Strong
Preschoolers and families are empowered with nutrition and knowledge to make better and more sustainable food choices.

Protein Pledge
Vulnerable communities across Singapore gain better access to fresh protein, a critical part of a healthy diet.

Stories from the Community
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A Full Plate donation drive: A Mother’s Care Through Cooking
Mdm Rose finds joy in cooking, especially for her daughter, who is unable to work due to ongoing health issues. Despite her passion for preparing meals, Mdm Rose faces difficulties getting groceries, as chronic knee pain limits her mobility. Thanks to FairPrice Foundation’s A Full Plate distribution, she now receives fresh fruits and vegetables at her void deck every other Saturday – making nutritious cooking more accessible and less of a physical strain. This simple routine has brought her both relief and gratitude, allowing her to continue caring for her daughter through the meals she lovingly prepares. Read more >
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Protein Pledge: Bringing Joy Through a Shared Meal
Madam Herny Natra Mohd Joha, 37, is grateful for how the Start Strong, Stay Strong, a preschool nutrition and sustainability education programme by FairPrice Foundation has helped shape healthier habits for her daughter and family. During a supermarket trip, six-year-old Fatimah advised her family against buying a certain beverage after spotting its Nutri-Grade label. It was a proud moment for Madam Herny, who realised her daughter was actively applying her newfound nutrition knowledge, to influence healthier habits in the family. Today, Fatimah and her family actively pursue healthier food choices, creating lasting changes at home. Read more >
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Encouraging Healthy Habits from a Young Age
Madam Herny Natra Mohd Joha, 37, is grateful for how the Start Strong, Stay Strong, a preschool nutrition and sustainability education programme by FairPrice Foundation has helped shape healthier habits for her daughter and family. During a supermarket trip, six-year-old Fatimah advised her family against buying a certain beverage after spotting its Nutri-Grade label. It was a proud moment for Madam Herny, who realised her daughter was actively applying her newfound nutrition knowledge, to influence healthier habits in the family. Today, Fatimah and her family actively pursue healthier food choices, creating lasting changes at home. Read more >
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Stretching Every Dollar with Dignity
Mdm Zeng, a 39-year-old assistant preschool teacher and mother of three, knows the importance of making every dollar count. With a tight household budget, she depends on FairPrice house-brand products for their reliable quality and affordability. Although the CHAS scheme helps ease medical expenses, grocery costs remain a constant challenge. FairPrice’s house-brand range plays a key role in helping her manage her finances while continuing to care for her children with dignity. Read more >
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Finding Relief and Inspiration Through Support
Syuhadah Binte Mazlan, a second-year ITE student, found that receiving a care pack from FairPrice Foundation meant more than just daily essentials. It provided her family with much-needed relief, allowing them to focus on other important priorities without added financial stress. During Ramadan, volunteers from FairPrice Group visited her campus to connect with students and share information about potential career opportunities in the retail, supply chain and logistics sectors. She described the gesture as a meaningful difference in her daily life, offering both practical help and hope for the future. Read more >
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Madam Suzanna – A Full Plate
As the sole provider for six kids, losing her job during the pandemic was tough. But when hope seemed distant, Riverlife Community Services stepped in with essentials like groceries and milk powder. Read more >

Community Partners
























Our Initiatives
FairPrice Foundation is dedicated to rallying the community in support of the poor and needy through its outreach programmes and initiatives.
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FairPrice Foundation brings back Cheers Breakfast Club to fuel PSLE students for success
ACTIVITIES
SINGAPORE, 21 August 2025 – FairPrice Group (FPG), together with its convenience store banners Cheers and FairPrice Xpress, announced today the return of its popular Cheers Breakfast Club initiative for the second year running. Through the first-in-Singapore initiative, FPG will provide Primary 6 (P6) students with free nutritious breakfast bundles to support their physical and […]
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Madam Gaya and Aunty Lim – Neighbourhood Food Share Initiative
ACTIVITIES
Caring for her husband after his stroke and looking after their kids is not an easy balancing act for Mdm Gaya Rujake, especially with the added stress of school fees. Meanwhile, Aunty Lim has had to face her own challenges after her elderly mother’s passing. Adjusting to living alone has its ups and downs too.
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NTUC FairPrice absorbs cost and provides special discount on popular Pasar Fresh Eggs (30s) to address rising egg prices
ACTIVITIES
SINGAPORE, 20 April 2022 – NTUC FairPrice (FairPrice) today announced that it will be providing a special discount on its housebrand Pasar Fresh Eggs (30s) and absorbing the rising costs. From 20 to 27 April, Pasar Fresh Eggs (30s) will be offered at a discounted price of S$6.95, while stocks last, from the existing price of S$7.50. This will be made available […]
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Plus! rebrands to Link Rewards Programme and strengthens offerings beyond groceries
ACTIVITIES
The rewards programme under FairPrice Group has over 2.4 million Link Rewards members on board SINGAPORE, 14 April 2022 – NTUC Link today has officially rebranded its Plus! Rewards Programme to Link Rewards Programme. Members of the public can expect to see the Link Rewards Programme brand reflected on digital channels and its website, and will be eventually […]
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FairPrice and Coles announce partnership and expand grocery range in Singapore
ACTIVITIES
SINGAPORE, 7 April 2022 – NTUC FairPrice (FairPrice) today announced a new partnership with Coles Group (Coles), a leading Australian retailer. This is the Australian retailer’s first partnership in Singapore and would bring a host of products exclusive to FairPrice. Mr Tng Ah Yiam, Chief Procurement Officer at FairPrice Group said, “Coles is a familiar brand with […]
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NTUC FairPrice welcomes the month of Ramadan with food distribution and a donation of S$40,000 to support children from low-income families in the Muslim community
ACTIVITIES
Singapore, 1 April 2022 – NTUC FairPrice (FairPrice) today announced its 14th year of distributing beverages with dates or snacks to the Muslim community during the month of Ramadan. To commemorate the special occasion, FairPrice will also be donating S$40,000, through its charity arm FairPrice Foundation, to Yayasan MENDAKI to support children from low-income families in the […]
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FairPrice Group donates $178,000 to install energy saving lights at two nursing homes
ACTIVITIES
SINGAPORE, 24 March 2022 – FairPrice Group (FPG) today announced a donation of $178,000 to help two nursing homes – Geylang East and Chai Chee Nursing Home – save energy. The announcement commemorates Earth Hour to raise awareness on climate change and to support efforts to reduce Singapore’s carbon footprint. “We all have a shared responsibility […]
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FairPrice Group donates S$280,000 to Community Chest in support of social service agencies and their programmes
ACTIVITIES
SINGAPORE, 17 March 2022 – FairPrice Group announced today, in collaboration with its strategic partners, a donation of S$280,000 from FairPrice Foundation to Community Chest (ComChest) via the Heartstrings Buy initiative. FairPrice Group has also extended its partnership with ComChest for the Heartstrings Buy initiative for another three years, till 2024. Mr Seah Kian Peng, Group […]