Free Cheers Breakfast Club bundles for our PSLE Champs

Thank you for being part of our journey in supporting Primary 6 students.

Over the past two years, it has been our privilege to help fuel their PSLE journey by distributing more than 24,000 free breakfast bundles in Singapore.

We’re only getting started on our journey to bring healthier, nutritious food to more people, every day.

Stay connected with us through our website and social media channels for the latest updates and upcoming initiatives.

How to Redeem your Ice Cream Treat

A Bonus Treat for All P6 Students: Redeem Your Free Ice Cream

Redemption period: 8 September 2025 to 1 October 2025 (operating hours)*

Present the ice cream redemption coupon* to redeem your FREE ice cream treat at selected Cheers or FairPrice Xpress outlets.

*Discount coupons are included in the Cheers breakfast bundles collected from participating stores. Redemption is valid only when the original coupon is presented at the cashier. Terms and conditions apply.

Participating ice cream redemption stores

Our Impact in 2024

12,000

Cheers Breakfast Bundles donated

Donated

$240,000

worth of Cheers Breakfast Bundles to PSLE students

Distributed at over

130

Cheers and FairPrice Xpress st

Our Impact

Over

24,000

Cheers Breakfast Bundles donated

Donated

$480,000

worth of Cheers Breakfast Bundles to PSLE students

Distributed at over

110

Cheers and FairPrice XPress outlets

What people say about Cheers Breakfast Club

Cheers Breakfast Club Highlights

1

The Exam Kit

Give your child the boost they need this exam season with deals from FairPrice.

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In The News

FairPrice Foundation brings back Cheers Breakfast Club to fuel PSLE students for success

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FairPrice Foundation and Cheers fuel PSLE students’ exam preparations with free nutritious breakfast bundles

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FAQs

What is the Cheers Breakfast Club about, and how did it start?

We’re glad you asked! It’s simple, we wanted to encourage and fuel P6 students as they study for the PSLE. We understand how stressful the exam season can be for both parents and children, so we wanted to bring a little cheer to your day by ensuring that every child can their days strong with a delicious and nutritious breakfast!

This initiative is proudly supported by FairPrice Foundation, the philanthropic arm of FairPrice Group. Find out how we support and uplift communities here:
https://www.fairpricegroup.com.sg/fairprice-foundation/

How has the Cheers Breakfast Club positively impacted communities over the past two years?

Over the past two years, the Cheers Breakfast Club initiative, supported by the FairPrice Foundation, has grown steadily. To date, it has distributed more than 24,000 breakfast bundles, valued at approximately $480,000, across 110 Cheers and FairPrice Xpress locations to support the community – encouraging and fuelling Primary 6 students as they prepare for the PSLE.

This initiative is proudly supported by FairPrice Foundation, the philanthropic arm of FairPrice Group. Find out how we support and uplift communities here:
https://www.fairpricegroup.com.sg/fairprice-foundation/

Serving our Community

It’s our people who truly bring our mission to life. Their passion fuels the diverse programmes we run, ensuring a sustained and meaningful impact in the communities we serve.

Our Stories

Uplifting children’s wellbeing through nutrition and encouragement

Redeem your bundle’s ice cream treat at participating Cheers outlets*

How to Redeem your Cheers Breakfast Bundle