During the Lunar New Year festive season every year, FairPrice Foundation will adopt a charity or cause to support. In 2020, FairPrice Foundation pledged to donate S$10 for every hour our board members, management team and corporate staff volunteered at the stores. In total, FairPrice Foundation had donated S$50,000 to The Business Times Budding Artist Fund and Mediacorp Enable Fund to support their work to benefit the less fortunate.