Free Cheers Breakfast Club bundles for our PSLE Champs!
For the second year running, we’re fuelling up our Primary 6 champs with FREE breakfast bundles because every child deserves to start the day strong, especially during exam season! We’re giving out over 12,000 bundles packed with delicious, nutritious goodness from 3 September (2pm onwards) to 4 September (opening hours), while stocks last!
If you’re a P6 student (or a parent of one), head to your nearest participating Cheers outlet and grab your free breakfast bundle to power through PSLE.
P.S. Our cheer squad captain Cheerpy is also back with an extra sprinkle of cheer and a bonus surprise inside this year’s bundle!
How to Redeem your Cheers Breakfast Bundle
Cheers Breakfast Bundle Collection
3 September 2025 (from 2pm onwards) to 4 September 2025 (operating hours)*
- Visit any participating Cheers or FairPrice Xpress outlet to collect your Cheers Breakfast Club bundles, while stocks last.
- Show our cheery cashiers your student card or PSLE examination slip to redeem.
If you are a parent, you may redeem the breakfast bundle on your child’s behalf by presenting their student card or examination slip (in physical or e-copy) for verification.
How to Redeem your Ice Cream Treat
A Bonus Treat for All P6 Students: Redeem Your Free Ice Cream
Redemption period: 8 September 2025 to 1 October 2025 (operating hours)*
Present the ice cream redemption coupon* to redeem your FREE ice cream treat at selected Cheers or FairPrice Xpress outlets.
*Discount coupons are included in the Cheers breakfast bundles collected from participating stores. Redemption is valid only when the original coupon is presented at the cashier. Terms and conditions apply.
Our Impact
Over
12,000
Cheers Breakfast Bundles donated
Donated
$240,000
worth of Cheers Breakfast Bundles to PSLE students
Distributed at over
110
Cheers and FairPrice XPress outlets
What people say about Cheers Breakfast Club
Cheers Breakfast Club 2024 Highlights
The Exam Kit
Give your child the boost they need this exam season with deals from FairPrice.
In The News
FairPrice Foundation and Cheers fuel PSLE students’ exam preparations with free nutritious breakfast bundles
FAQs
We’re glad you asked! It’s simple, we wanted to encourage and fuel P6 students as they study for the PSLE. We understand how stressful the exam season can be for both parents and children, so we wanted to bring a little cheer to your day by ensuring that every child can their days strong with a delicious and nutritious breakfast! #EveryDayALittleBetter
This initiative is proudly supported by FairPrice Foundation, the philanthropic arm of FairPrice Group. Find out how we support and uplift communities here:
https://www.fairpricegroup.com.sg/fairprice-foundation/
Good news! ALL students taking the PSLE this year are eligible to redeem a Cheers Breakfast Club bundle (worth over $20 based on Cheers retail price)! Do note that only 12,200 bundles are available, while stocks last. So be sure to head down to your nearest Cheers or FairPrice Xpress stores from 3 September (2pm onwards) to 4 September (opening hours)!
If you’re a Primary 6 student taking the PSLE this year, visit any selected Cheers or FairPrice Xpress store and show our friendly cashier your student card or PSLE examination slip to redeem your bundle.
Both digital or physical student IDs and PSLE examination slip for verification are accepted.
Parents may also redeem on behalf of their child with the necessary verification documents. To ensure fair distribution, redemptions are limited to one bundle per student, on a first-come, first-served basis while stocks last.
We encourage everyone to be mindful, spread the cheer by sharing the news, or even items from your bundle, with students who may benefit from this initiative.
The Cheers Breakfast Club bundle is packed with a variety of delicious and nutritious breakfast essentials! These include healthier choice items which are high in calcium, protein and fibre, to give children a strong start for the day. Each bundle contains:
- Brand’s Essence of Chicken
- Royal Gala Apples
- Marigold UHT Low Fat Milk
- Nestle Koko Krunch
- Milo UHT
- FairPrice Fine Grain Wholemeal Bread
- Milo Energy Snack Bar
While all items in the bundle have been carefully curated to ensure you receive the freshest products, please note that some items may be replaced with similar products if they are temporarily unavailable.
The Cheers Breakfast Club bundles will be available from 3 September (2pm onwards) to 4 September (opening hours). Check out our list of selected Cheers and FairPrice Xpress outlets to redeem your bundle!
All items included in the Cheers Breakfast Club bundle are fixed and cannot be exchanged. If you have certain dietary restrictions, please pay close attention to the food label of each item to ensure that the products do not contain the implicated food allergens! Please note that Cheers, FairPrice Xpress and FairPrice Foundation will not be liable for any allergic reactions arising from consumption of the products.
Don’t worry, we’ll try to keep the redemption process as seamless as possible! Do help us by ensuring that your/ your child has the necessary documents on hand for verification, and the process should be as easy as 1-2-3. We hope to bring some cheer to the kids during their revision, so encourage them to catch a breather and head on down to our stores to redeem their Cheers Breakfast Club bundles!
You can redeem your discount coupon and free ice cream from 8 September 2025 to 1 October 2025 at selected Cheers and FairPrice Xpress outlets listed here. Simply present your original coupon at checkout. Our cashiers will retain it after redemption. Only one redemption is allowed per customer. Coupons are non-exchangeable, non-refundable, and cannot be redeemed for cash or other items. This offer is not valid with other promotions, discounts, or special offers.
- Eligibility
- This offer is available to all Primary 6 students, or students taking their Primary School Leaving Examinations (PSLE) this year.
- A total of 12,200 Cheers Breakfast Club bundles are valid for redemption, while stocks last.
- Students or parents are required to present a valid student card or PSLE examination slip at participating Cheers and FairPrice Xpress stores to redeem this free bundle.
- Both digital or physical student IDs and PSLE examination slip for verification are accepted.
- Offer details
- The Cheers Breakfast Club bundle includes Royal Gala Apples, a loaf of FairPrice Fine Grain Wholemeal Bread, Brand’s Essence of Chicken, Marigold UHT Low Fat Milk, Nestle Koko Krunch Cereal, Milo UHT, as well as a Nestle Fitness Breakfast Cereal Bar.
- While all items in the bundle have been carefully curated to ensure you receive fresh and nutritious products, please note that some items may be replaced with similar products if they are temporarily unavailable.
- The offer is limited to one redemption per PSLE student, and cannot be combined with other promotions, discounts or special offers.
- The offer is valid only for a single fixed package bundle per redemption, and cannot be substituted, exchanged or refunded for other items or cash.
- Redemption instructions
- Students or parents must present a valid student ID or PSLE examination slip to the cashier for verification.
- Redemption is available only at selected Cheers and FairPrice Xpress stores.
- Valid from 3 September 2025 (2:00pm onwards) to 4 September 2025 (store opening hours), while stocks last.
- Redemption of discount coupons and free ice cream
- The redemption of discount vouchers and free ice cream is limited to one redemption per customer. Not valid with other promotions, discounts or special offers.
- This coupon is non-exchangeable, non-refundable and cannot be redeemed for cash or other items.
- Valid from 8 Sep 2025 to 1 Oct 2025 only. No extensions will be granted after the expiry date.
- Redeemable at selected Cheers and FairPrice Xpress outlets, while stocks last.
- We reserve the right to amend the terms and conditions or discontinue the offer at any time without prior notice or compensation.
- Only original coupons will be accepted. Coupon has to be presented to and retained by the cashier at checkout.
- We reserve the right to reject any coupon that has been tampered with or found in any way unacceptable.
- Food safety and allergens
- Please note the relevant shelf life, ‘best by’ and ‘use by’ dates listed on products from the Cheers Breakfast Club bundle. Cheers, FairPrice Xpress and FairPrice Foundation will not be liable for any issues arising from consumption after the advised periods.
- Please note the relevant food and ingredient labels listed on products from the Cheers Breakfast Club bundle, to ensure that you are aware of any potential food allergens. Cheers, FairPrice Xpress and FairPrice Foundation will not be liable for any allergic reactions arising from consumption of the products.
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