Asia’s online fashion destination ZALORA has partnered with Cheers, the popular convenience store chain under NTUC FairPrice, to offer customers the option of purchasing ZALORA gift cards in-store.

Tapping on the growth of gift cards which have been doing well in European countries, ZALORA is the first fashion e-commerce player in Southeast Asia to offer customers the option of purchasing gift cards at convenience store, with plans to do the same for the region.

Starting in end November, shoppers can now get their hands on these gift cards made available at selected Cheers outlets island wide* in denominations of SGD $30, $50 and $100.

“We are excited to be partnering with Cheers, to offer customers the added convenience of buying gift cards in-store. This ties in perfectly with the upcoming holiday season of gifting and will be a great complement to traditional Christmas presents” said Dione Song, Marketing Director of ZALORA Singapore.

“Cheers convenience stores and FairPrice Xpress stores offer a broad selection of innovative and quality products and services. The addition of ZALORA gift cards is a great complement to the variety and offerings available for our customers” said Mr Victor Lim, Deputy General Manager, Cheers Holdings Pte Ltd.

* ZALORA gift cards are available at these Cheers outlets – http://www.zalora.sg/giftcards-at-cheers/

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