Making Every Good Count

NTUC FairPrice’s inaugural ‘Share a Heart coz U Care’ campaign raises $2.6 million for NTUC-U Care Fund

Published on
09 July 2015
  • Campaign achieves goal of 50,000 personalised bookmarks written by customers, staff and NTUC union members to encourage beneficiaries

SINGAPORE, 9 July 2015 – NTUC FairPrice Foundation today announced a contribution of S$2.6 million to aid low-wage workers through the ‘Share a Heart coz U Care’ campaign – a community initiative where FairPrice Foundation pledged to donate $50 for each bookmark signed by customers, staff, NTUC union members and the community. From 1 May to 30 June, over 50,000 bookmarks were signed and collected; the bookmarks will be given to the beneficiaries supported by NTUC-U Care Fund, along with the disbursement of the funds.

Mr Bobby Chin, Chairman of NTUC FairPrice Foundation said, “FairPrice is a retailer with a heart. We are committed to give back to the community. FairPrice Foundation is pleased to donate a total amount of S$2.6 million to the NTUC-U Care Fund. Our many “Doing Good” events have endeared FairPrice to the hearts of many Singaporeans and we are heartened to have received very strong support from members of the public.”

The ‘Share a Heart coz U Care’ campaign engaged the public through roadshows held over several weekends at various NTUC-affiliated unions’ events and also at selected FairPrice outlets, where customers and the public could sign and write personal messages of encouragement to less fortunate families.

The personalised bookmarks will be distributed to the beneficiaries of the NTUC-U Care fund. The donation amount of S$2.6 million is the highest single donation from FairPrice Foundation to the U Care fund to date, and the funds will be distributed through Eldercare Trust, Bright Horizons Fund and other U Care assistance programmes such as U Stretch vouchers and U Care Back to School vouchers.

The FairPrice Foundation has been a partner of the NTUC-U Care Fund since its launch in 2009, and has donated a total of S$21.7 million to date.


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