FairPrice has always focused our efforts on social responsibility by reaching out to the less privileged in the community, helping them to have access to daily needs.

At the same time, we recognise that there are other areas of social responsibility that need to be addressed. As such, we have been continually assessing various policies in its commitment to be a responsible corporate citizen. The sale of shark’s fin products has been one of the areas the company has been looking into in the past few months.

FairPrice will cease selling shark’s fin products by 1 April 2012 and this will be done across all retail formats, which include FairPrice supermarkets, FairPrice Finest, FairPrice Xtra Hypermarkets, Cheers and FairPrice Xpress convenience stores and FairPrice Online. As a responsible business partner, this is to ensure that the company honours current commitments to partners but will no longer be extending new commitments for shark’s fin products.

This will be the last Chinese New Year in which customers can buy shark’s fin products at all FairPrice stores and we seek our customers’ understanding in this.