Making Every Good Count

NTUC FairPrice helped shoppers save $20 million through “Big Value Bag: Made for Singapore” programme

Published on
31 December 2015
  • Six-month long programme was launched in July to help Singaporeans cope with the cost of living through a package of deals and discounts to make essential products more affordable

SINGAPORE, 31 December 2015 – NTUC FairPrice (FairPrice)’s shoppers benefitted from a total of around $20 million in savings through The “Big Value Bag: Made for Singapore” programme – a joint initiative by the NTUC group of social enterprises designed for Singaporeans from all segments of the population to help them save on daily expenses. Over 60 per cent of the total discounts given out by FairPrice were for the purchase of fresh produce, under the Pasar housebrand range. The programme, which was launched earlier this year in July, will end as scheduled on 31 December 2015.

Under the programme, FairPrice provided a 10 per cent discount on over 1,000 FairPrice, FairPrice Gold, Pasar, and Pasar Organic branded house brand products. These essentials included staple foods such as rice, oil and bread, canned products, fresh and frozen foods, toiletries and household items. The discount made daily essentials more affordable, as FairPrice’s house brands are already priced at 10 to 15 per cent less than other popular national brands available in Singapore.

FairPrice shoppers can continue to enjoy savings through various schemes such as the two per cent Seniors’ Discount, Pioneer Generation three per cent discount, and the LinkPoints and Rebates programme that provides discounts anywhere between five to 10 per cent. They can also select Lowest Price: Yellow Dot items that are on average 20 per cent cheaper than comparable top national brands, and choose from Everyday Low Price items covering over 1,000 popular national brand products.


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