The “Breadwinners – We Care, U Care” campaign, jointly organised by NTUC FairPrice and NTUC Care and Share, returns for a two-week period today. This year, an additional $4 will be donated for each loaf of FairPrice housebrand bread sold at all FairPrice stores including Cheers and FairPrice Xpress, to signify NTUC FairPrice’s 40th anniversary. This brings the donation quantum to a total of $9 per loaf. NTUC FairPrice Foundation targets to donate up to $1.5 million to the NTUC U Care Fund to help low-income families.
According to the latest Consumer Price Index (CPI), while inflation has eased, food prices are still rising. For breadwinners of low-income families, this adds to the financial burden they face daily.
Speaking at the campaign launch of the newly opened FairPriceXtra @ JEM, GCEO of NTUC FairPrice, Mr Tan Kian Chew, said, “Families are the cornerstones of society and breadwinners are the primary source of financial support in a family. As such, FairPrice remains committed to helping breadwinners put food on the table for their families and we encourage our customers to join us in this campaign. FairPrice Foundation will donate $9 to the NTUC U Care Fund for each loaf of bread that our customers buy. In all we target to donate up to $1.5 million this year.”
FairPrice Foundation has since donated a total of $15 million to the NTUC U Care Fund since it was set up in 2009.
Mr Zainal Sapari, Director of NTUC Care and Share, said, “Through the Breadwinners – We Care, U Care campaign, we have been successful in garnering community support for the NTUC-U Care Fund in the past two years. With FairPrice Foundation’s pledge of $1.5 million, we are getting closer to our fundraising target of $10.5 million this year. As the funds raised will go towards the U Care programmes which help low-income union members and their families lessen their financial burdens, we would like to urge everyone to show U Care and support our breadwinners campaign today.”
Catering to Families
FairPrice Xtra hypermarkets are designed around the family and includes various family-friendly features to enhance family bonding activities. These include trolleys fitted with baby seat, lanes dedicated to providing an extensive variety of baby products, wider aisles to accommodate wheelchairs, rest areas for the elderly, special family-sized promotional deals, and family-oriented activities and contests such as family photo contests and storytelling sessions. FairPrice Xtra hypermarkets have been recognised for their family-friendly features and FairPrice was the first supermarket retailer to receive the Business for Families Mark (BFF) in 2011.
At the launch event, FairPrice GCEO, Mr Tan Kian Chew, also highlighted the family-friendly features at FairPrice Xtra @ JEM. He said, “Families form the core of our customers and we want to provide a one-stop shopping environment that caters to the needs of every family member. We are pleased to be able to expand our footprint for FairPrice Xtra stores here in Jurong and provide even greater accessibility to our customers.”
FairPriceXtra @ JEM has added green features and is the first FairPrice Xtra hypermarket with a dedicated Green Checkout counter where only customers who have brought their own bags can utilise. Furthermore, the store has an ‘Eco-Trail’ where information on the various eco-friendly features at the store is put up on display to educate customers on measures taken to reduce energy consumption and recycle.
The two-week Breadwinners campaign will take place from 6 August to 19 August. Customers can purchase any FairPrice housebrand bread at all FairPrice stores, including Cheers and FairPrice Xpress.