Making Every Good Count

NTUC FairPrice Commemorates Its Founders Day with $2.6 million Donation to Benefit Low-income Families

Published on
31 July 2017

SINGAPORE, 31 July 2017 – In celebration of its Founders’ Day, NTUC FairPrice (FairPrice) announced today that its charity arm, FairPrice Foundation, will donate up to $2.6 million in proceeds from the sale of FairPrice Housebrand bread to support low-income families through the NTUC-U Care Fund.

Mr Seah Kian Peng, CEO, NTUC FairPrice, said, “FairPrice is here to make lives better and we remain committed to our social goals of serving the community. Celebrating our Founders’ Day each year gives us the opportunity to revisit our roots as a social enterprise while also paying tribute to our founders as well as our customers for bringing us to where we are today. It is only apt that we commemorate this milestone by not only giving back to the less fortunate, but also to galvanise the community to share in our efforts to make lives better for one and all.”

To kick off the initiative and celebrate the occasion, senior management staff from FairPrice and Representatives from U Care Fund Board of Trustees (BOT), NTUC Central Committee (CC) and NTUC Care & Share Committee (C&S) accompanied five low-income families, supported by the NTUC-U Care Fund, on a free grocery shopping trip at FairPrice Xtra @ Singapore Sports Hub.

Mr Zainal Sapari, Assistant Secretary-General and Director, Care and Share Department, NTUC, said, “With FairPrice’s network of outlets and strong customer support, we hope to get the community involved in our efforts to help the less fortunate. We are very grateful for the strong support from our donors and the funds raised through the NTUC-U Care Fund will go a long way towards improving the lives of our low-income members and their families.”

From 1 to 31 August, FairPrice Foundation will donate the sales proceeds of FairPrice Housebrand bread, capped at $2.6 million, to help low-income families alleviate their daily expenses. FairPrice Housebrand breads are available across FairPrice’s wide network of 299 outlets comprising FairPrice supermarkets, FairPrice Finest, FairPrice Xtra hypermarkets, FairPrice Shop, FairPrice Xpress, Cheers and FairPrice Online.    

FairPrice Foundation has donated a total of $24.3 million to the NTUC-U Care Fund since the Fund was set up in 2009. The donation from Fairprice Foundation will contribute to the Labour Movement’s fundraising efforts to raise $10.6 million this year to continue assisting low-income members and their families.


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