Singapore, 16 June 2023 – FairPrice Group (FPG) is leaving no stone unturned when helping customers cope with the unprecedented rising cost of living. FPG announced that from 15 June to 13 September, customers would be able to tap into over $2,000 worth of savings each through its Save Every Day campaign.
Vipul Chawla, Group CEO, FairPrice Group, said, “FPG’s Save Every Day campaign helps Singaporeans stretch their dollar. Moderating the cost of living is FPG’s first order of business. We understand the pressures of inflation on household incomes and remain committed to keeping food and daily essentials readily available and within reach for all our customers.”
The Save Every Day campaign offers up to 400 discount coupons on a wide range of daily essentials and can be used over and above existing promotions, discounts, and member rebates. Customers can collect physical coupons in-store or activate the vouchers for purchases made online and on the FPG app.
In its third run, it is expected that more shoppers will shop both in stores and online, and via the FPG app. With inflation inching up steadily, the Save Every Day campaign saw a steady increase in redemptions from 184,000 in 2021 to 230,000 in 2022. This year, with food inflation hovering around seven per cent, FPG expects even more customers to utilise the coupons during the three-month programme across selected fresh and frozen food, daily essentials, personal and household products, and even food items at participating Kopitiam outlets.
In addition to savings from the Save Every Day campaign, FairPrice Group app users can also look out for deals via the 50 days of savings campaign from 15 June to 3 August 2023. Users can enjoy savings when buying FairPrice Housebrand products, online grocery shopping and redeeming rewards – all within the FairPrice Group app. FPG will also extend its popular 50cents kopi and teh to users who use the FairPrice Group app to pay at participating Kopitiam outlets through to 3 August.
Both the Save Every Day campaign and 50 days of savings campaign follow FPG’s May Day 2023 offerings where savings and discounts worth up to $2 million were rolled out to all union members and Link members.
Goh Yen Ting, 37 years old, is an office worker who uses the FairPrice Group app at least once a week while on her grocery runs. “It’s very convenient to shop and pay with the FairPrice Group app. Although I only shop for groceries once a week, I’m really grateful for the discounts offered on essentials and also for my favourite tea-time kueh and 50 cents kopi.”
In 2022, FPG’s value programmes for customers provided savings of $11.5 million. These discounts at FairPrice supermarkets continue into 2023:
To help Singaporeans cope with the higher cost of living and cushion the impact of the GST increase, the Government has been rolling out support measures such as Cost of Living cash payouts and the GST Voucher Scheme. Singaporeans can visit go.gov.sg/assurancepackage to check on their eligibility.