SINGAPORE, 12 May 2023 – With eggs being one of the most important sources of protein and a daily essential for Singapore, FairPrice Group today announced a new source of eggs from Indonesia. FairPrice will be the first supermarket retailer in Singapore to offer eggs from Indonesia.
The eggs will be available across all major FairPrice supermarkets, FairPrice Finest and FairPrice Xtra hypermarkets. In all, FairPrice now sources eggs from 11 countries around the world, including locally, offering over 60 options of egg products across various brands.
Tng Ah Yiam, Chief Procurement Officer, FairPrice Group said, “Despite sustained and prolonged inflationary pressures, we continue to diversify our protein sources. The addition of a new source of eggs from Indonesia is part of our ongoing strategy to further enhance our food security and resilience and protect customers from supply and price fluctuation. This supports our commitment to moderate the cost of living for all.”
A pack of ‘Eco Farm Fresh Eggs’ from Indonesia will cost S$3.40 for a packet of 10 eggs across 64 FairPrice supermarkets, FairPrice Finest, FairPrice Xtra hypermarkets from tomorrow onwards located islandwide. The eggs will be progressively introduced to more stores.
Earlier this year, FairPrice added Brunei and Japan to its list of countries that it imports eggs from, which include Malaysia, Thailand, Australia, New Zealand, Ukraine, Poland, and Denmark in addition to sourcing locally. Diversification of food supply sources is key to food security as Singapore imports the bulk of its food supply. FairPrice constantly looks to strengthen and widen its network of suppliers across the globe and currently imports from over 100 countries so that it may draw from a diversified source of food to boost food resilience.
Last year, the ongoing pandemic and war in Ukraine disrupted the economy and businesses on an unprecedented scale. This led to prices of eggs increasing due to the increased cost of chicken feed, logistics, manpower shortages and volatile market conditions. The situation was further aggravated by supply disruptions in local farms caused by Newcastle disease, which caused a temporary drop in egg production. To address this, FairPrice temporarily absorbed the increase in cost by offering a special discount for its housebrand Pasar Fresh eggs.