Making Every Good Count

FairPrice Group and ComfortDelGro sign MOU to jointly bring greater value to their customers

Published on
13 July 2023

SINGAPORE, 12 July 2023 – FairPrice Group’s (FPG) NTUC Link, Singapore’s largest coalition rewards programme, and the Private Mobility Group (PMG) of ComfortDelGro, one of the world’s largest land transport companies, have signed a Memorandum of Understanding (MoU) to provide customers on their respective rewards programmes with greater value and savings, when they consolidate their spend on daily essentials. The MOU will be the retail and transport industry’s first collaboration. 

Through this programme, FPG and CDG aims to reward customers with greater benefits, savings and maximised loyalty points when they consolidate their Linkpoints[1] and ZigPoints[2] on daily essential spend such as groceries, cooked food and transport.

Enhancements will be made to both the FairPrice app and CDG Zig app by the end of the year to allow customers to enjoy the convenience of tracking their in-app spends, points as well as rewards with ease. Furthermore, the programme will use AI technology to  offer personalised discounts and offers according to customers’ spending habits so that they can benefit from greater value within selected spend categories such as grocery spend, food and beverage, health and wellness and transport.

When launched, more than 8.3million customers who currently use the FairPrice app and CDG Zig app will be able to integrate their spends across apps to enjoy joint tiered benefits offered by both parties. In addition, those who successfully unlock both tiered-ups benefits will enjoy additional special rewards such as bonus points, exclusive vouchers and deals offered jointly by FPG and CDG Zig.

Alvin Neo, Chief Customer and Marketing Officer, FairPrice Group said, “We strive to stay relevant to our customers by evolving with their changing lifestyles. This partnership marks a significant milestone in our digital transformation strategy that not only incentivises customers to conveniently maximise savings when they shop within the FairPrice ecosystem, but it also reinforces our mission to moderate the cost of living in light of protracted inflationary pressures”.

Stephen Chow, Chief Executive Officer of CDG Zig, ComfortDelGro said, “We are very pleased to see two very strong home-grown brands coming together to bring unique values to Singapore commuters and consumers. While starting with loyalty benefits, the strategic partnership will see us jointly curate more seamless door-to-door experiences of transport and shopping of everyday essentials.”


[1]Members earn Linkpoints when they shop in-store or online from a variety of Link partners, which can be redeemed for instant savings and exclusive rewards across more than 1,000 outlets islandwide.

[2] ZigPoints can be earned from the CDG Zig App with every spend on car, bus, food and in-app deal. They can then be used to redeem vouchers from the ZigRewards catalogue or to offset fares.

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