SINGAPORE, 4 November 2015 – Cheers, a home grown convenience store chain under NTUC FairPrice, is rolling out contactless credit payment services at over 100 stand-alone Cheers outlets by end November to enhance the shopping experience and cater to changing lifestyles.
Mr Seah Kian Peng, CEO of FairPrice and Chairman of Cheers said, “Cheers caters to customers with active and busy schedules, and we continually strive to complement their lifestyles by enhancing their shopping experiences. We recognise technology as an enabler in helping us serve our customers better, and this move to extend contactless credit payment makes it fast, secure and simple for customers to check out their purchases.”
Contactless payment has received growing acceptance among consumers in Singapore, making up 30% of all Visa card transactions.[1] The number of unique MasterCard contactless users also more than doubled in Singapore between 2013 and 2014.[2]
With the implementation of the contactless credit payment system, customers will not need to swipe their cards for payment, and no signature or PIN (Personal Identification Number) is required for purchases under SGD$100. This makes contactless credit payment through Visa or Mastercard more convenient and efficient, while ensuring that the process remains secure.
In addition, to encourage customers to adopt the technology, Cheers will offer customers $1 off (with minimum spend of $10) when they pay with OCBC Plus! Visa cards via Visa payWave for one month commencing 14 November 2015.
Over the years, Cheers has looked to introduce various services to meet its customers needs. It has grown to become a one-stop place for customers to conveniently make bill payments, send parcels through DHL, grab a quick meal and beverage to-go, purchase and top up Cashcards and Flashpay cards, and top up mCash accounts. Cheers stores are located in high traffic areas like neighbourhood centres, bus and train interchanges. Customers can also get on-the-go updates from Cheers via the Cheers Facebook page, Cheers official website and CheersSg app on the latest promotions, announcements and participate in various contests. In recognition of its successful franchise concept, Cheers was awarded the Franchisor of the Year award by the Franchising and Licensing Association (Singapore) in October 2015.
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[1] http://www.businesstimes.com.sg/hub/ceo-conversations-2015-golden-jubilee-edition/offering-singaporeans-the-best-way-to-pay
[2] http://www.warc.com/LatestNews/News/Contactless_payments_grow_49.news?ID=34548
