Making Every Good Count

Cheers launches new logo at opening of new outlet at Kallang Wave Mall; commemorates milestone with community initiative to benefit less fortunate children

Published on
27 September 2014

Cheers extends network to 141 stores islandwide to provide greater convenience and accessibility

Sets aside $15,000 for the community to submit ideas to benefit less fortunate children

SINGAPORE, 27 September 2014 – Cheers, a homegrown convenience store chain under NTUC FairPrice, has officially unveiled its new logo at the launch of its latest outlet at Kallang Wave Mall, further extending its network to 141 stores spread across Singapore. To mark its 16th anniversary, Cheers has also invited customers to participate in the Cheers Challenge where they can win a total of $10,000 in cash and gift vouchers.

Mr Seah Kian Peng, CEO, NTUC FairPrice, said, “We are delighted to see the tremendous support our customers have provided to Cheers over the past 16 years. To stay relevant, we have refreshed the Cheers brand to give a touch of modernity and dynamism. The new tagline, ‘Adds more to life’ reflects Cheers’ commitment to stay abreast of the latest trends and provide greater convenience to customers.”

Launched in 1998, Cheers has looked to bring greater convenience and value to customers. It has  grown to become a one-stop place for customers to conveniently make bill payments, send parcels through DHL, grab a quick meal and beverage to-go, purchase and top up Cashcards and Flashpay cards, and even remit money overseas. To provide greater accessibility, Cheers stores are located in high traffic areas like neighbourhood centres, bus and train interchanges and Esso service stations. Customers can also get on-the-go updates from Cheers via the Cheers Facebook page, Cheers official website and CheersSg app on the latest promotions, announcements and participate in various contests.

As part of its ongoing efforts to engage customers, Cheers organised the Cheers Challenge to mark the occasion, where 10 teams of four customers each raced across six Cheers outlets and completed challenges to win a total of S$10,000 in cash and gift vouchers. The winners were announced during the logo relaunch event today held at Cheers @ Kallang Wave Mall.   

Calling for the Public to submit Do Good Ideas

To commemorate the event, Cheers also announced a community initiative to invite the public to contribute ideas on how to benefit less fortunate children in Singapore. Cheers will set aside $15,000 to implement a suitable idea submitted by the public in November. Members of the public can submit these ideas through the CheersSG Facebook page by 26 October 2014.

Earlier this year, Cheers partnered ExxonMobil Asia Pacific and Hock Cheong Group to raise funds for the Children-At-Risk Empowerment Association (CARE Singapore). Last year, Cheers, together with FairPrirce Foundation, also supported The Straits Times School Pocket Money Fund (SPMF) and donated $30,000 to help children from low-income families.


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